No Crying Wolfie: Time to Visit Again Before Big Bad Wolf Bids Bacolod “Bye-bye!”

It's never enough to shop once at the Big Bad Wolf!  

Hello my fellow Wolfies! Big Bad Wolf is packing up and leaving town in a few days, so run now and get ready for one last feast at the Ground Floor, North Wing, SM City Bacolod until tomorrow, September 29, from 10:00 AM to 10:00 PM daily. Don’t miss the chance to get even better deals with these exclusive deals of Buy 3 Get 1 free and Buy 6 Get 2 free! 

Over two million titles are still at 95% off, and attendees who will participate in Wolfie’s Challenge of the Day get a chance to win a P500 Book Voucher. What’s more is that Metrobank credit cardholders can take advantage of a 3-month 0% installment promo for single-receipt purchases worth a minimum of P3,000, as well as a free 1-pc Chicken McDo meal for purchases of the same minimum amount. Returning Wolfies can still get a 5% discount on purchases when they bring their old Big Bad Wolf tote bag from last year. Plus, there’s a chance to win over P50,000 worth of furnishings from Swedish furnishing brand IKEA.

If you think that’s all, you’re wrong! Big Bad Wolf also has a special treat that is exclusively for students and teachers! Registered Big Bad Wolf members who are part of the academe get 5% off on English books when they wear their uniform or present their school ID at the cashier. No minimum spend is needed. Details of the promo will be released on Big Bad Wolf’s social media pages, so keep an eye out!

Adding to the excitement are limited edition tote bags that you can get only until the last day of the Bacolod book sale, September 29. Grab one for yourself, bring along a friend, and check out the other awesome merch too!

Are you searching for something that will renew your zest for life? Perhaps a guide to finding “the one”? Or maybe a storybook that will take the young ones on an incredible adventure? All these and more are treasures waiting for you. But wait! While you’re at it, you can share your well-loved treasures with someone else too. Donate a book or two at the Book Sale! Books will be donated to the Department of Social Welfare and Development for a farther reach to different communities.

In the spirit of giving, let’s not forget that it’s “-ber” season already and the holidays are fast approaching! Kick off your holiday gift shopping at the Big Bad Wolf Bacolod Book Sale! With amazing deals and a wide selection, you’re sure to bring home a perfect book for you.

No, we’re not crying “wolf” with our deals and discounts, but you’re a Wolfie who might just cry if you miss the last few days of the Big Bad Wolf Book Sale. Hurry now because the books and the goods are hot and ready for the taking. Explore genres, hunt down the titles on your wishlist, and make the most out of our deals before they’re all gobbled up!

What are you waiting for? Visit the Big Bad Wolf Book Sale at the Ground Floor, North Wing, SM City Bacolod, happening until September 29. Doors open from 10 AM to 10 PM. Gather your pack and catch the Big Bad Wolf before it goes! We’ll see you there!

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)

Books, Bargains, and a Big Mission: Big Bad Wolf Continues to Seek 1M New Readers with Bacolod Book Sale!

Bacolodnons, get ready! Big Bad Wolf is making its way back to the City of Smiles this September! Big Bad Wolf’s much-anticipated return to Bacolod is part of its ongoing campaign to onboard 1M new readers. The Big Bad Wolf Book Sale is headed to SM City Bacolod from September 20 to September 29, from 10:00 AM to 10:00PM daily.

Book enthusiasts and casual readers alike can browse through a selection of over two million titles, all available at highly discounted prices. The Big Bad Wolf Bacolod Book Sale offers the perfect opportunity for readers of all ages to find something that piques their interest as it features a wide range of genres, including fiction, non-fiction, children’s literature, and educational titles. Metrobank is also set to return, offering credit cardholders and exclusive 3-month 0% installment promo for single-receipt purchases worth a minimum of P3,000.

Swedish furnishing brand, IKEA, is also heading to the Bacolod book sale, to give attendees a special, cozy setup where they can rest, and a chance to win over P50,000 worth of furnishings! More details on the promo will be released on Big Bad Wolf’s social media pages.

Last September 12, Big Bad Wolf Philippines Managing Partner Carol Chuaying held an event to talk about Big Bad Wolf’s mission and the upcoming Bacolod book sale. “Bacolod has such a vibrant community, and we are absolutely delighted to be coming back,” said Chuaying. “After almost a year, we are back in Bacolod to mark another chapter in our mission. We want to bring the residents of the city onboard for our mission to reach 1M new readers this year. We are grateful to our partners who help strengthen our mission to ignite a love for reading and to build a future where books inspire, empower, and transform lives.”

Big Bad Wolf Books Regional Head Bernard Lee discussed the work put in by Big Bad Wolf into catering to the interest of their customers. He said, “Our second book sale in Bacolod invites readers to reconnect with old favorites, uncover new treasures, and cultivate a passion for books. Since our visit last year, we have refined our strategy to better meet the preferences of our readers.” He also emphasized Big Bad Wolf’s goal to make reading accessible for all. He added, “We remain committed to promoting literacy and nurturing a love for reading in communities throughout the country.”

Big Bad Wolf promises another spectacular book sale event. Aside from incredible deals and discounts, Big Bad Wolf is cooking up fun and exciting activities that attendees can look forward to.

Doors to the Big Bad Wolf Bacolod Book Sale is opening soon. Visit the Big Bad Wolf Book Sale at the Ground Floor, North Wing SM City Bacolod, happening from September 19 to September 29. Doors open from 10:00 AM to 10:00 PM. Prepare for another epic reading adventure you definitely won’t want to miss! We’ll see you there!

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)

Ever Bilena and HFL workshop enhance self-esteem of lupus warriors

The Hope for Lupus Foundation (HFL) successfully hosted a make-up tutorial and demo in partnership with Ever Bilena Cosmetics. The event, aptly titled "HFL Ever Bilena for the Working Lupies," aimed to uplift and empower lupus warriors who continue to shine despite their challenges.

Participants, composed of hardworking individuals living with lupus, received personalized makeup tips and techniques from renowned makeup artist Martin H. Orosa, Ever Bilena’s digital marketing and events supervisor. The tutorial focused on addressing common skin concerns associated with lupus, such as butterfly rash and uneven skin tone, providing practical solutions for a confident and radiant appearance.

“By equipping our lupus warriors with essential makeup skills, we aim to boost their self-esteem and support their daily endeavors,” said Emmeline Villar, co-founder of Hope for Lupus Foundation. “We are grateful to Ever Bilena Cosmetics for their unwavering commitment to our cause and for providing a platform for our warriors to feel empowered and beautiful.”

The event was made possible through the generous support of Ever Bilena Cosmetics and the dedicated efforts of HFL facilitators. 

Celebrating Trentastic Years of Taters: A Journey of Flavor, Fun, and Innovation

As Taters Entertainment Snacks marks its 30th anniversary, the brand stands as a testament to resilience, innovation, and a deep understanding of what Filipinos love. From its modest beginnings, Taters has evolved into a beloved household name, catering to a wide array of snacking preferences and lifestyle needs.

This milestone is more than just a celebration of longevity; it’s a reflection of Taters' continuous pursuit of excellence and its ability to adapt to the ever-changing demands of the market.

A Legacy of Flavor and Fun

When Taters first entered the market 30 years ago, the snacking landscape in the Philippines was vastly different. Popcorn and chips were the core offerings, enjoyed mainly by moviegoers and mall shoppers. However, as the years passed, the brand began to recognize the shifting tastes and lifestyles of its customers, prompting Taters to expand its menu and reach.

Today, Taters is much more than just a popcorn and chips brand. The product line-up has grown to include a wide range of offerings that cater to different cravings and occasions. Whether it’s a savory hotdog, a mouth-watering sandwich, crispy chicken, or savory fish, Taters ensures that every customer finds something to enjoy. This evolution from a niche cinema snack provider to a versatile and widely accessible food brand is the key to Taters success story.

Evolving with the Times: Taters in the Post-Pandemic Era

The COVID-19 pandemic brought unprecedented challenges to businesses worldwide, and Taters was no exception. However, instead of merely weathering the storm, Taters used this period as an opportunity to innovate and diversify its reach. The brand embraced various formats to meet the unique needs of its customers, wherever they may be.Cinema-goers: Despite the challenges faced by the cinema industry during the pandemic, Taters remained a staple for movie lovers. With safety protocols in place, Taters continued to offer its classic snacks, ensuring that the magic of the movies was accompanied by the familiar crunch and flavor of their favorite treats.

Sports and leisure customers: As more people sought out entertainment in safe, controlled environments, Taters expanded its presence in game parks and sports centers. These venues became hotspots for those looking to combine physical activity with tasty snacks, and Taters was there to meet that demand.

Binge-watchers: With more people staying home and streaming content, Taters made its products available through community outlets and delivery services. Whether it’s a movie marathon or a TV show binge, Taters snacks became the perfect companion for at-home entertainment.

Amusement center patrons and mall shoppers: Taters continued to thrive in malls and amusement centers, adapting to new safety guidelines while still providing the fun, flavorful experience that customers expect.

Commuters: For those on the go, Taters offered quick, convenient, and satisfying options. Whether it’s a sandwich or a bag of chips, commuters could count on Taters to fuel their journeys.

Party-goers and celebrations: As events and gatherings began to make a comeback, Taters reasserted itself as a must-have at parties and celebrations. With a wide range of products, the brand ensured that hosts could cater to all their guests' tastes.

The Trentastic Game On

In celebration of its 30th year, Taters is proud to introduce the Trentastic Game On- Sport + Snack Tournament—a fitting tribute to the brand’s long-standing commitment to excellence. Drawing inspiration from the Olympics, Trentastic Game On is designed to highlight the best in competitive gaming, whether it’s baskeball, billiards, table tennis or more.

This tournament is more than just a competition; it’s about the spirit of perseverance, skill, and the relentless pursuit of being the best—values that Taters has upheld for three decades.

Trentastic Champs: Celebrating Individual Achievements

Alongside the Trentastic Game On - Sport + Snack Tournament, Taters is also spotlighting individual achievements with the Trentastic Champs promo. This exciting initiative allows participants to showcase their skills in specific games and be rewarded with delicious prizes.The Bow Blitz Champ: In this archery-themed challenge, players who score 30 points inside the yellow ring in a single game will receive a FREE Minor Superpop. This promo is all about precision and rewarding those who hit their mark.

The Turkey Striker Champ: For bowling enthusiasts, this challenge offers a FREE Classic Chunky Hotdog to any player who strikes a Turkey (three consecutive strikes). It’s a tasty way to celebrate consistency and skill.

Both challenges emphasize the spirit of competition and excellence, key themes that have driven Taters' success over the past 30 years.

A Commitment to Excellence: The Trentastic Bundles

Central to Taters' enduring success is its unwavering commitment to quality and innovation. This commitment is exemplified in the introduction of the Trentastic Bundles—a series of specially curated snack packages designed to complement a variety of leisure activities. These bundles offer customers discounted sport and snack combinations, perfect for bowling nights, karaoke sessions, darts games, or simply enjoying a day at the game park.

Through these value-packed bundles, Taters not only enhances the overall experience for its customers but also reinforces its reputation as a brand that consistently delivers excellence in both product and service.

A Partnership Born from Fun and Flavor

While Taters’ 30th anniversary is a celebration of its own achievements, it also marks the beginning of an exciting collaboration with SM Gamepark. This partnership brings together two brands that share a common goal: to create memorable, fun-filled experiences for their customers. Through this collaboration, Taters and SM Gamepark will offer exclusive promotions, and a host of events that promise to make the Trentastic celebration truly unforgettable.

This partnership is exclusive to the following SM Gamepark Branches:

• Taters SM Mall of Asia Gamepark
• Taters SM Megamall Bowling
• Taters SM North EDSA Bowling
• Taters SM Fairview Bowling
• Taters SM Southmall Gamepark
• Taters SM Sta. Rosa Gamepark
• Taters SM Cebu Bowling
• Taters SM Seaside Bowling
• Taters SM Lanang Bowling
• Taters SM CDO Bowling

Looking Forward: The Future of Taters

As Taters celebrates this significant milestone, it’s clear that the brand’s journey is far from over. With a firm foundation built on innovation, quality, and a deep connection with its customers, Taters is poised to continue its growth and expansion in the years to come.

Whether you’re a long-time fan or a new customer, Taters invites you to join the celebration. Visit your nearest Taters outlet, try the new Trentastic Bundles, or participate in the Trentastic Champs challenges. As we look back on 30 years of flavor and fun, we also look forward to creating many more delicious memories with you.

Stay tuned! Follow our page for the latest updates on our anniversary promos and event schedules!

Facebook: https://www.facebook.com/ilovetaters.ph

Instagram: https://www.instagram.com/ilovetaters.ph/

Tiktok: https://www.tiktok.com/@ilovetaters.ph

Website: https://www.ilovetaters.com/

Hemophilia Community Celebrates Success Over World Hemophilia Day 2024

Hemophilia Advocates-Philippines (HAP), a national nonprofit organization for people with hemophilia and related bleeding disorders, proudly announces the success of its latest awareness campaign. Held at the Festival Mall, Alabang on April 13, 2024, World Hemophilia Day brought together about 250 patients, members, supporters, and advocates from across the country in a collective effort to raise awareness for those affected by hemophilia.

Hemophilia is a rare genetic bleeding disorder that affects about 10,000 Filipinos. However, in the 2020 study conducted by the World Federation of Hemophilia, only around 1,600 cases have been diagnosed and registered.

Through educational discussions led by HAP’s medical advisors from the Philippine Children’s Medical Center and Philippine General Hospital, attendees, mall goers, and Facebook live spectators learned more about hemophilia care in the present age. The gathering also highlighted testimonies of how HAP’s partnerships with other organizations created opportunities and positive impact to improve the quality of life of persons with bleeding disorders.

This event also strengthened our efforts to call forth the attention of the Philippine government to hasten the passage of the Bleeding Disorders Standard of Care Bills that have been pending in the House of Representatives and the Senate.

The generosity and compassion displayed by the guest speakers, advocates, and performers including Peter Harbinson a renowned Australian Opera Singer, underscored the importance of coming together to increase awareness and provide opportunities for individuals living with bleeding disorders to lead better lives.

HAP successfully commemorated World Hemophilia Day thanks to the commitment of its volunteers, donors, as well as foreign and local partners including Festival Mall-Alabang, Save One Life, Project Share, Virtualahan, Jollibee, and the media sponsorship by Inquirer.net, Cebu Daily News Digital, Pop!, Preen.ph and Be An Inquirer.

The funds raised through donations and merchandise sold will directly support HAP’s initiatives to make information accessible and comprehensive care available at the grassroots level.

"We are overwhelmed by the incredible support we received during this event," said Andrea Trinidad, HAP's President. "Every donation, every step taken, and every conversation had a meaningful impact on the lives of those affected by hemophilia. Together, we are making a difference and providing hope for a brighter future."

HAP extends its deepest gratitude to everyone who participated, donated, and supported the event. Your generosity and commitment to our cause are invaluable, and together, we are creating a world where individuals with hemophilia can live healthier, happier lives.

For more information about Hemophilia Advocates-Philippines and how you can continue to support our mission, please visit hemophilia.ph or contact our Executive Director Ms. France Alviz at 09955505315.

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About HAP:

Hemophilia Advocates-Philippines (HAP) is a non-profit organization of persons with hemophilia and related bleeding disorders, family members and advocates founded on September 17, 2016. We receive humanitarian donations of blood-clotting medicine from non-profit organizations abroad and distribute these to patients for free.

We are committed to advocating for Filipinos with hemophilia and related disorders as we strive to provide Equal treatment for all regardless of economic status, type of bleeding disorder, organizational affiliation and location.

Run for a greener planet with Samsung at the Galaxy Watch Earth Day Run 2024

Samsung Philippines and RunRio have banded together to take steps for a greener earth

Samsung Philippines in partnership with RunRio, is inviting you to take a collective step towards a greener, more sustainable planet by joining the Galaxy Watch Earth Day Run 2024.

Happening on April 21 at the SM Mall of Asia Complex, Galaxy Watch Earth Day Run 2024 advocates for the preservation of our planet, recognizing the urgent need to address pressing environmental challenges. The run aims to shed light on critical environmental issues and to encourage and promote sustainable practices, eco-friendly choices, and responsible consumption, recognizing that small actions collectively contribute to significant positive impacts.

Runners can track their progress during the race in style with Samsung’s latest fitness tracker and avail of the limited edition Galaxy Fit3 Bundle, which offers 30% off on the race registration fees and the Galaxy Fit3. The bundle packs are priced at P3,899 for the 21K with a Galaxy Fit3, P3,479 for the 10K with a Galaxy Fit3, and P3,339 for the 5K and a Galaxy Fit3!

This year’s run offers three categories: 5K, 10K, and 21K, allowing Filipinos to translate their love for Mother Earth into action. Registration fee is P2,000 for the 21K and is open for participants aged 18 years old and above, with runners receiving a race singlet, race bib, a loot bag from Samsung, a hydration bottle, and a finisher’s shirt and medal.

Meanwhile, the registration fee for the 10K is at P1,400 and is open for participants aged 16 years and above, while the fee for the 5K category is at P1,200 and is open for participants 13 years and above. Runners in these categories will receive a race singlet, race bib, a loot bag from Samsung, a hydration bottle, and a finisher’s medal.

Interested participants can register online via the official website or designated registration platforms.

This partnership is very much in line with Samsung’s continued commitment to sustainability. The company strives to build sustainability into its product and technology experience and empower people in their own sustainability journey.

“Changes start from small steps but when we all come together, we can make a real difference. That is why Samsung and the Galaxy Fit3 are delighted to be a partner in this year’s Galaxy Watch Earth Day Run. We not only want to encourage Filipinos to take that step to live a healthier lifestyle but to also join activities that support environmental sustainability,” shared Blue Avelino, Samsung Philippines Head of Mobile Experience.

The Galaxy Fit3 is Samsung’s latest wearable device, boasting an aluminum body with a wider display, making it easier for users to keep track of their health and wellness data — from daily workouts to peaceful sleep — straight from their wrists, around the clock. It’s also lightweight and sleek with a comfortable fit and offers over 13 hours of battery usage in one single charge, making it ideal for everyday use.

With the Galaxy Fit3, users can track over 100 types of workouts anytime, anywhere, and review their exercise records easily, encouraging them to stay motivated to achieve their goals. It also features a 5ATM rating and IP68-rated water and dust resistance, meaning users can enjoy outdoor activities in a variety of environments.

Going beyond exercises, the Galaxy Fit3 gives users an even deeper understanding of their overall health, by delivering health metrics that include heart rate and stress levels and even comes with sleep monitoring tools and Sleep Coaching to help users achieve better rest.

With the Galaxy Fit3, you can take steps both in your fitness and sustainability journey this Earth Day. So put on your running shoes and become part of the movement for a more sustainable future by joining the Galaxy Watch Earth Day Run 2024.

To know more about the Galaxy Fit3, visit: https://www.samsung.com/ph/watches/galaxy-fit/galaxy-fit3

Further details and registration at www.earthdayrun.org

NBDB urges focus on readership and literacy initiatives; ramps up efforts to boost reading among Filipinos

The National Book Development Board (NBDB) urges policymakers, educators, community leaders, and stakeholders to prioritize readership and literacy initiatives, while also involving parents in efforts to make reading more accessible to all segments of the population

This call follows the release of the 2023 National Readership Survey (NRS) results, showing a notable decline in non-school book readership among Filipino adults and children. The survey revealed adult readership at 42% and children at 47% in 2023. Access to books emerged as the primary reason for the decline, with limited awareness of public libraries and constraints like time and distance cited as barriers to visits.

These results have prompted the NBDB to reaffirm its commitment to bolstering existing programs and policies to reignite a love for reading among Filipinos.

“These findings, which provide a much-needed nuanced understanding of Filipinos’ reading habits and preferences, reinforce the fact that access to quality books remains a pressing issue in book publishing and education, so the sectors’ focus now clearly has to be on addressing gaps in access,” said NBDB Chairperson Dante “Klink” Ang II.

Moreover, Chairperson Ang stated that the NBDB and its partners will examine various proposals to develop meaningful policy directives aligned with the objectives of Republic Act No. 7743, which aims to establish congressional, city, and municipal libraries, along with barangay reading centers nationwide. According to a 2018 study by the National Library of the Philippines, only 3% of LGUs have local libraries across the country.

“One of the main hindrances to reading revealed by the survey is access to reading facilities such as public libraries, particularly in the provinces. Some of them are really beyond the reach of those living in mountainous areas, for example. Besides expanding the Book Nook project, we will also work to bring libraries closer to the people,” Chairperson Ang added.

Meanwhile, NBDB Executive Director Charisse Aquino-Tugade emphasized the significance of enhancing NBDB's readership efforts, particularly through initiatives like the Book Nook project. This project establishes reading and storytelling centers across the Philippines, featuring locally published books and serving as distribution hubs for publishers. By offering quality books in various Philippine languages, the Book Nook project addresses access and literacy issues in a single space, fostering education and community engagement in a safe and inclusive environment where visitors can participate in activities, borrow books, and take them home at no cost.

Additionally, the Philippine Book Festival (PBF) promotes a robust reading culture while providing guidance on institutional book purchases. Like the Book Nook project, the PBF brings quality books to readers nationwide while facilitating collaboration between major buyers of educational resources and Philippine publishers.

To encourage involvement in the local book economy, NBDB launched Booklatan sa Bayan, inviting both avid and passive readers to explore literature and culture. NBDB collaborates with reading advocacy groups such as the Reading Association of the Philippines, the Philippine Librarians Association, Inc., and the Adarna Group Foundation, Inc., to synergize efforts in enriching the nation's reading culture.

“Programming must work hand in hand with policy. Besides readership programs, we will push for policies that democratize distribution and enable publishers to publish more affordable books,” Executive Director Tugade emphasized.

“These survey findings should serve as a call to arms: an opportunity to acknowledge and better understand the current state of readership, to reframe the problems they pose in a way that we are pushed to act and change them rather than dwell on them. If attitudes toward reading are less than desirable, then the responsibility to create environments that make reading possible lies with us. The NBDB is hopeful and renews its commitment to better its programs and policies,” Executive Director Tugade added.

The NBDB highlighted that, according to the survey findings, overall attitudes towards books and reading remained positive. The majority of respondents recognized the importance of books beyond educational and professional contexts. Key insights from the survey included the most popular non-school book (NSB) genres among adults (the Bible) and children (picture books), the preferred reading language (Filipino for both age groups), preferred formats (printed books for both age groups), and primary considerations when selecting NSBs (availability for both age groups).

The NBDB enlisted the Social Weather Stations (SWS) to conduct the 2023 National Readership Survey from November 14th to 20th, 2023, with a sample size of 2,400 adults aged 18 and above, and 2,400 children aged 8-17. This survey is the most comprehensive examination of Filipinos' reading habits and preferences and is expected to provide invaluable insights for the agency's readership-focused initiatives.

More from Camella Home for the Holidays 2023 Promo : Enjoy as much as PHP 600,000 AllHome Move-in Package on Your Dream House and Lot!

The right furnishing make all the difference when making a house into a home. While it is fun to come up with and execute design ideas that would perfectly complement your desired home vibe it takes work to shop for furniture and appliances needed for one obvious reason: everything is expensive. After buying your dream home, purchasing furnishings can be heavy on the pocket.

Camella brings more incredible news to our homebuyers this holiday season. Following the announcement of the Home for the Holidays 2023 promo, the largest homebuilder in the Philippines announces an addition to the staggering list of incentives, an exclusive AllHome Move-in Package as much as PHP 600,000 for Freya and Greta house models.

Just like every Filipino Christmas, Camella ensures that yours is nothing short of extraordinary. AllHome is the go-to option for modern households looking to furnish, upgrade, or construct their homes. With its wide array of premium home improvement items, AllHome has become a one-stop shop for all home needs. From construction materials, hardware, and appliances to indoor and outdoor furniture, homeware, cookware, décor, and electronic gadgets, AllHome has everything you want to build your dream home, all conveniently located under one roof.

Creating an exquisitely fit-out space without breaking the bank is a goal about to be realized when you reserve a Freya or Greta house today. The allure of these homes is not just in their architectural competence but also in the promise of a seamless move-in experience through the Camella Home for the Holidays 2023 promo. 

Meanwhile, the beauty of AllHome Move-in Package lies in its flexibility. Both Ready-for-Occupancy (RFO) and Non-Ready-for-Occupancy (Non-RFO) units are qualified, ensuring that everyone will be able to experience the joy of moving into a fully furnished home. Picture yourself stepping into your new home with everything you need already in place. From stylish furniture, functional appliances, to trendy decorations, the AllHome Move-in Package has got you covered.

The offer is valid until December 31, 2023 only. Do not miss the opportunity to revel in PHP 600,000 worth of top-notch furniture and appliances to decorate your new abode. As you embark on this exciting journey with Camella, the promise of a beautifully and efficiently furnished space becomes a reality. The Home for the Holidays 2023 promo reflects Camella’s dedication to enhancing the homeownership experience, ensuring that every resident steps into a home that feels uniquely theirs.

Book your reservations now and embrace the joy of homeownership with Camella this Yuletide season!

Unrivaled in scale and spanning across the Philippine Islands, Camella is the country’s largest housing developer and Vista Land’s brand serving the upper middle market segment. With communities located in accessible and desirable neighborhoods, each Camella community boasts spacious living areas, beautiful outdoor spaces, and lifestyle amenities perfect for entertainment and relaxation.

Camella is the flagship brand of the Philippines' largest homebuilder, Vista Land. With a presence spanning 47 provinces and 149 key cities and municipalities, Camella is dedicated to building beautifully designed communities across the country.

For more information on Camella, visit www.camella.com.ph and follow www.facebook.com/CamellaOfficial 

Puerto Princesa: Cruising to be a Top MICE Enclave

The after-effects of the Covid-19 Pandemic which crippled the tourism industry can still be felt in the Philippines. However, Puerto Princesa, the “Heart of the Best Island in the World,” harnesses its vast potential not only as a destination of choice but also as a preferred center of MICE (meetings, incentives, conventions, and events) to forge ahead and move forward.

Paradise in Profile

Puerto Princesa is the center of trade and commerce, education, communications, and public administration of Palawan. Its strategic location is within the growth corridor of the BIMP East ASEAN Growth Area.

Known for its UNESCO World Heritage site Underground River, it shares 50 percent of the tourist arrivals in Palawan and in the region, making it the biggest contributor to its economic growth. In 2020, Palawan logged a partial number of 157,051 tourist arrivals, 71,889 of which were visits to PPC.

A tropical paradise with a bustling urban center perfect for business-with-leisure trips, PP is blessed with lush rainforests and white-sand beaches hours away from the city proper, where a banking and commercial boom has made life easier for workaholics and busybodies.

Puerto Princesa is a relatively young settlement, having been established as a city only in 1970. The first settlers arrived on March 4, 1872; a date celebrated every year as the foundation day of the city.

As part of the Philippines’ last frontier, the city is rich in natural resources. It is the country’s largest city with a land area of 253,982 hectares. A chain of mountain ranges runs through the entire length of the city, dividing it into two distinct areas – the East Coast and the West Coast.

A significant portion of the city retains its indigenous vegetation, rainforest, mangroves, and coastal ecosystem, all of which support an amazing array of wildlife. In terms of species biodiversity and its wide range of ecosystems, Puerto Princesa is of national significance.

The famous and must-visit Puerto Princesa Subterranean River National Park, which was formerly known as Saint Paul’s Subterranean River National Park, covering a protected area of 22,202 hectares is a haven to endemic flora and fauna. UNESCO has inscribed the park as a World’s Heritage Site on December 4, 1999.

Calendar of Events

With a tropical climate and the warm welcome of its people, foreign and Filipino tourists can bask in Puerto Princesa’s embrace all-year round. In January is the Chinoy Festival, which celebrates the new year with ground firecrackers at the Chinatown Center, and with dragon dances and lion dances in major malls and hotels. Every February 14 is the Love Affair with Nature, which is marked by a mass wedding as well as letting citizens express their love for Mother Nature through participating in mangrove tree planting activities.

In March is the Balayong Festival, which commemorates the founding anniversary of Puerto Princesa highlighted by street dancing, float parade and planting of Palawan Cherry Blossoms. In April is the Pangalipay sa Baybay, a summer extravaganza at the baywalk. Activities kick off with parade and fireworks display, dance competition, cheerdancing and boat race.

In June is the “Pista y ang Cagueban,” a time when citizens celebrate the Feast of the Forest and plant thousands of different tree species.

September is Tourism Month, which is celebrated with great performances, exotic cuisines and a showcase of various talents and services in the local tourism industry. Every third Sunday of September is Coastal Cleanup Day, an international activity whose objective is to preserve and safeguard Mother Earth’s resources along the shorelines.

November is the Subaraw Festival, which is a fun-and-activity-filled celebration of Puerto Princesa’s very rich biodiversity. December celebrates Light a Tree, a merry event where a giant Christmas tree is lit up to start the Yuletide Season. This comes with Christmas carols, dances, and music.

Mighty MICE

The Department of Tourism sees the huge potential of Puerto Princesa, a city known for its remarkable attributes in MIMAROPA (Mindoro, Marinduque, Romblon, Palawan), as a preferred location for meetings, incentives, conferences, and events (MICE).

In May, Regional Director Zeny Pallugna of DOT MIMAROPA in a discussion with City Tourism Department (CTD) chief Demetrio Alvior Jr. Said they are pushing for Puerto Princesa as a MICE destination, where tourists can be enticed to stay longer to enjoy the city’s attractions.

During the “Amos Ta Ren sa Puerto Princesa” radio show, Pallugna said that the city is well on its way into becoming a MICE location because of it is capable of hosting events such as Ironman 70.3 Puerto Princesa and an international dragon boat competition.

“Aside from that, maybe in the future we can conduct a 101 on MICE. We can do that, and then identify the different function facilities for the MICE market,” Pallugna said, as quoted by Palawan News, so the regional tourism office can start promoting the city at the end of the year, or next year.

Another goal for Palawan, Pallugna emphasized, is to train more community tour guides, and recalibrate their skills continuously, so they could help promote and showcase the “Filipino brand of service” globally.

“The second thing is—MIMAROPA is, whether they like it or not, we are the cruise capital of the Philippines. Imagine it, we have 139 cruise calls in the Philippines, 22 of them is in Puerto Princesa; 41 total within the MIMAROPA Region,” Pallugna pointed out.

The regional director of the DOT also mentioned that they plan to introduce the national program called “Philippine Experience” to the city, which includes the well-received Suroy-Suroy sa Sugbo, which the local tourism body plans to replicate.

Alvior, meanwhile, said that Puerto Princesa’s main focus is on the MICE industry. As such, City Mayor Lucilo Bayron actively encourages investors and venture capitalists to build convention centers in strategic areas such as Quito and the environmental estate in Barangay Sta. Lucia.

“Actually, we were discussing tourism activities, and the mayor suggested that we should expand the Quito area. There is a focus on MICE, so we are working on establishing convention centers,” Alvior was quoted by Palawan News.

Cruise Capital

This November, Puerto Princesa City enjoyed a surge in tourist arrivals with the celebration of the Subaraw Biodiversity Festival, which drew international participants, and the scheduled arrivals of more cruise ships as Christmas approaches.

During the opening ceremny of the Subaraw Biodiversity Festival, Mayor Lucilo Bayron said that the aim of the city to make the event international is once again gaining momentum after being adversely impacted by the pandemic. In recent years.

“We need to add more international events to attract more tourists from other countries. And this year, we have incorporated international events in the celebration – wild bird photography race, Ironman 70.3 challenge, and international dragon boat race. Our Miss Subaraw is already a national event with the winner coming from Angeles, Pampanga, and this year, we already have 10 foreign candidates,” Mayor Bayron said, as quoted by Palawan News.

Meanwhile, a luxury ocean liner called MS Silver Whisper dropped anchor in the city in early November, indicating greater opportunities for the local tourism industry to prosper.

Touted as a cruise ship for the rich and famous, the MS Silver Whisper brought 382 vacationers and a crew of around 300. Registered in Nassau, Bahamas, the 610-foot, 10-storey vessel is operated by Monaco-headquartered Silversea Cruises.

The MS Silver Whisper is the first of six cruise ships that will be visiting Puerto Princesa’s shores this November, the City Tourism Department excitedly announced.

CTD chief Demetrio Alvior, Jr. said that guests aboard the ship will tour several key attractions in Puerto Princesa, with the underground river in Barangay Cabayugan on top of the list. The ship will then sail off to their next port of call in Coron, also in Palawan.

The city anticipates heightened tourism and overall economic activity with upcoming cruise ship arrivals scheduled on November 4, 8, 16, 18 and 28, Alvior shared.

Five more massive vessels are scheduled to arrive in November and December will welcome the MV Norwegian Jewel and the MV Aida Bella. The MV Norwegian Jewel will bring in about 2,500 people; the MS Westerdam, 1,964 individuals; and the MS Star Breeze, around 327 passengers.

Alvior noted that unlike in the past when international tourists arrived mainly by airplane, the city’s expanded tourism program has paved the way for more visitors to arrive by sea.

The city official said that stakeholders in the tourism sector are being encouraged to provide exemplary service that will showcase the renowned Filipino hospitality to solidify Puerto Princesa’s place as a tourism center and give the local economy a much-needed boost.

Alvior also encouraged Puerto Princesa’s tourism frontliners to treat all visitors with the highest level of care and to exemplify the unique Filipino standard of service.

“The influx of tourists will keep us on our toes, but it's a bustling pace we look forward to," Alvior told Palawan News.

Rex Education at the 2023 CEAP National Convention

Joins Thousands as Pilgrims of Hope on the Path to Synodality

In an era marked by unprecedented challenges and transformations in the field of education, this year’s CEAP National Convention holds special significance. CEAP has long been at the forefront of transformative education, advocacy, solidarity, and synodality. Every year, this incomparable event provides a platform for educators, administrators, stakeholders, and partners to come together, exchange ideas, collectively address the ever-evolving needs and challenges of the educational sector, and celebrate as a community.

Rex Education also witnessed that the CEAP National Convention is also a spiritual and intellectual journey, an odyssey that reflects the member-institutions and partners’ common aspirations to inspire hope, navigate challenges, and promote quality education for all, with Catholic faith at the core. This year's convention, bearing the theme "Pilgrims of Hope: Exploring Pathways to Synodality" is a testament to CEAP’s continuing journey and support of the Church and society through the promotion of Filipino Catholic education. Rex Education is grateful to be part of the CEAP convention.

In this journey, REX, with its decades-long commitment to Philippine education steps onto the convention stage reaffirming its role as duty-bearers of education and an ally to educators and educational institutions, including Catholic schools and organizations, among others. The theme of synodality—journeying together as people of God—is intricately woven into the fabric of REX's story and its mission to nurture every child for lifelong learning—a journey of a lifetime, for every Filipino whole learner.

Rex Education Hub: Paths to Lifelong Learning

For the CEAP convention, REX brought back its Educational Hub, featuring its diverse and extensive collection of educational resources spanning early childhood education through the formative years in K–12 and to higher education and professional or adult education. Rex Education’s wide array of quality and thoughtfully developed learning materials have been designed for every learner, from early childhood to adulthood, REX is present in every stage and opportunity for the child to learn, be happy, and succeed in life.

REX’s resources also offer a comprehensive selection of solutions for teachers, parents, and learning companions, all to complement and enrich teaching and learning processes and experiences, including values that foster learner development.

Under Early Childhood Education (ECE), REX exhibited its Little Explorers brand with over 100 titles, including the Hello Animals books. With a focus on values and holistic development, they are designed to stimulate young minds, encourage creativity, and lay the foundations for lifelong learning.

REX also offers a broad range of resources for the K–12 program. For this year, REX introduced some of its latest titles for 2024. These include worktexts in Science, Math, and Language, aligned with the evolving needs of learners, educators, and educational institutions.

As learners progress to higher education and embark on their professional journey, REX continues its committed presence in their overall growth. REX also unveiled its latest educational resources at the event, encompassing various fields, including Business and Accountancy, Criminal Justice Education, Teacher Education, Hospitality and Tourism, and General Education programs. These newly introduced materials are expected to equip students with the essential knowledge, skills, and values required to excel in their chosen career paths.

REX's participation at the 2023 CEAP National Convention goes far beyond featuring its educational resources. It symbolizes dedication to learners of all ages. It is also a testament to Rex Education’s unwavering commitment, just as with the other CEAP delegates, to journey together, with hope, toward a brighter future for Philippine education.

REX supports DepEd's MATATAG Agenda

REX's participation at the convention is also a resounding declaration of support for DepEd's newly launched MATATAG Curriculum. The MATATAG Curriculum is expected to decongest the present K to 12 Curriculum by reducing the number of competencies and focusing more on the development of foundational skills, and in the process improve students’ learning outcomes.

"REX is in full support of the MATATAG agenda, particularly the initiative of making the curriculum relevant to produce job-ready, active, and responsible citizens," said Don Timothy Buhain, chief executive officer of Rex Education. "We believe that the implementation of the new curriculum will further enhance the quality of education in the Philippines and contribute to the holistic development of our learners."

REX's dedication to this agenda goes beyond words; it is reflected in its initiatives and actions. REX engages education duty-bearers, Edukampyons, and aims to build their capacities for respecting, protecting, and fulfilling every Filipino learner’s right to quality education. As such, REX continues to collaborate with curriculum development experts, respected authors, seasoned educators, subject area coordinators, and other subject matter specialists in the development of quality learning materials.

Overall, the 2023 CEAP National Convention remains a force and inspiration for the Catholic faithful in the educational sector and a symbol of resilience and hope for today’s generation and the future. Held on October 17–20, 2023, at the Water Front Hotel, Cebu City, CEAP 2023 successfully brought together over 3,000 delegates nationwide.

Don't Miss Out: Big Bad Wolf Wraps Up Its Bacolod Adventure in Its Final Weekend In The City of Smiles

Brace yourselves, Bacolodnon readers! The world-renowned Big Bad Wolf Book Sale is gearing up for its final weekend in Bacolod City this weekend, promising a literary adventure like never before. As a bookworm, all I can say is --- YOU SHOULD NOT MISS OUT. 

This is the first time the Book Sale has held here so, seize this once-in-a-lifetime opportunity to grab your newest literary read along with several freebies, giveaways, promos, and unbelievable discounts of up to 95% off because we certainly did! 

Throughout its tour in the City of Smiles, the Big Bad Wolf Book Sale has called SM City Bacolod its home. Guests can visit the venue at the Ground Floor of SM City Bacolod from 10:00 AM to 10:00 PM, immersing themselves in the literary wonderland that awaits. Explore aisles of books, indulge in the joy of discovery, and take advantage of the exclusive offerings awaiting you.

Click here to check out book finds and recommendations.

The event is also worth going to due to the unbelievable prices, discounts, deals, and promos exclusively found at the event. Not only that, but the largest selection of books will be there as well, from prized bestsellers, fantasy, non-fiction, and more!

Visitors to the event can also stop by the Unbelievable Corner, where you can find books being sold for P60, P100, and P120. With the holiday season coming up, you can not only snag a new book for yourself but also spread the joy of reading by picking up thoughtful and budget-friendly gifts for your loved ones. The Unbelievable Corner is a treasure trove of affordable reads, ensuring that the spirit of giving and literary delight goes hand in hand this festive season.

Would you believe these books are available for Php 60 only? 

Extend the happiness of a good read by participating in Big Bad Wolf’s Red Readerhood Program, a collaboration with Gawad Kalinga which invites readers to make a difference in the lives of others by purchasing and donating books at the event’s designated Red Readerhood Corner booth.

Whether you're a seasoned book lover or a casual reader, this is your golden opportunity to immerse yourself in a world of literary wonders. With exclusive discounts, a Bargain Corner filled with affordable treasures, and the chance to contribute to the Red Readerhood Program, it's more than just a book fair — it's a celebration of reading and giving back.

For more information regarding Big Bad Wolf Books’ grand return to the Philippines, please visit:

Website: https://bigbadwolfbooks.com/

Facebook: https://www.facebook.com/bbwbooksphilippines/

Instagram: https://www.instagram.com/bbwbooksph/

Citadines Bacolod City: Unlocking Potential in Panay Region’s Hospitality Sector

The Ascott Limited, a leading international hospitality company, will be redefining the industry once again with Citadines Bacolod City, the newest addition to its roster of properties. Located in the heart of Bacolod.  The premier-serviced residence, which marks Ascott's maiden entry into the city, is positioning itself as a game-changer in the local hospitality scene.

Bacolod City, known as the "City of Smiles" is a vibrant and progressive urban center located in the province of Negros Occidental, Philippines. It is the capital city of the province and serves as its economic, cultural, and administrative hub. The city’s rapid urbanization has had a significant impact on its tourism and hospitality sector, transforming it into a thriving destination that attracts both domestic and international travelers.

Gearing up for 2024, Citadine’s targeted venture is Bacolod’s well-celebrated Masskara festival, which attracts tourists from all over the world. A part of their preparation was the exclusive VIP Night last October 19, which welcomed special guests Mr. Jose Franco Soberano, COO of Cebu Landmasters, Mr. Mathias Bergundthal, Director of SLI Hotels and Resorts, and Mr. Alec Lsutre, President of Capitaine Inc. The event gave a peek into the fun and excitement Citadines has planned for the upcoming year, featuring Masskara performers all night long - drummers, dancers, and singers - giving Bacolod a taste of what’s to come. 

The VIP Night also explored “How Citadines will Change the Hospitality Landscape in Bacolod” with Ascott General Manager Philip Barnes, opening with an optimistic eye for the upcoming opening.

The Citadines brand is committed to providing a seamless blend of convenience, comfort, and connectivity to cater to the diverse needs of both business and leisure travelers. Each Citadines property exudes a distinct style and character, reflecting the local culture and community, while maintaining a consistent philosophy of “bringing you to the city, and the city to you”. 

Looking forward to its opening in 2024, A property viewing was also integrated to boast the array of world-class amenities designed to elevate the guest experience. Showcasing the infinity pool, which offers stunning views of Bacolod's skyline, and the fully equipped fitness center to cater to health and wellness enthusiasts. Citadines excites everyone with a teaser of their several restaurants. For those wanting to try out local cuisines and regional specialties, stop by Citadines’ Negrense, your one-stop destination for all the delicacies Negros Occidental. The property’s team of chefs will collaborate with local cooks to deliver flavors unique to each city in the region. 

Viennoiserie and Italian, Citadines Bacolod City’s lobby café and bakery, will treat guests with an irresistible blend of aromatic coffee experiences through its collaboration with Coffee Culture, a popular and innovative artisan coffee roaster of local and imported beans. Aligning with the property’s brand signature, “for the love of coffee”, guests can choose from a menu inspired by the local coffee culture and leisurely enjoy food and beverages in an ambiance that radiates comfort and sophistication. Viennoiserie and Italian’s skilled baristas are devoted to transforming each cup of coffee into a journey of flavors, using carefully sourced beans that reflect the essence of the region's coffee heritage.

The property also boasts a selection of versatile event spaces, thoughtfully designed to accommodate a wide range of gatherings and occasions, such as a grand ballroom. This part of the property provides a spacious and versatile venue, making it an ideal Meetings, Incentives, Conferences, and Exhibitions (MICE) destination in the region. With its state-of-the-art facilities and adaptable layout, this pillarless marvel is poised to be a true game-changer in the MICE industry in the area, setting new standards for elegance, flexibility, and sophistication in event spaces.

"As a property managed by The Ascott Limited, Citadines Bacolod City exemplifies our commitment to providing a seamless blend of comfort, convenience, and top-notch service," said Philip Barnes, the Ascott Limited’s Country General Manager. "We are delighted to bring this exceptional brand to Bacolod City and offer travelers a sophisticated stay experience."

The property’s strategic location puts it in close proximity to several of the city’s key amenities and facilities. This includes some of Bacolod City’s top universities, shopping malls, central business districts, and restaurants. Citadines Bacolod City’s central location makes it an attractive choice for business and leisure travelers seeking a well-connected base to explore the city's vibrant offerings.

Along with Bacolod’s rapid urban growth, Citadines Bacolod City’s establishment in the city can help pave the way for further economic boon for the area as a whole. The property’s capacity to become a MICE destination leader in the region can significantly contribute to the city’s revenue generation, business opportunities, and diversification of income. It can also help maintain the region’s occupancy levels, especially during special cultural events like the Masskara Festival, and promote the Ascott brand to the Visayas region.

In terms of future growth, Ascott believes Citadines Bacolod City presents a steep growth potential in the coming years. With Bacolod's popularity as a travel and business hub continuing to soar, the property is well-equipped to cater to the increasing demand for sophisticated accommodations and events facilities. Through its establishment in Bacolod, Ascott aims to strengthen its brand presence in the Panay area by exploring opportunities for expansion and enhancing guest experiences in other key cities within the region.

As Citadines Bacolod City opens its doors to the public, the property invites guests to indulge in a world-class stay experience, backed by Ascott's legacy of exceptional service and unparalleled hospitality. Guests can reserve and advance and look out for updates by visiting the property’s official website and the following social media pages, Facebook and Instagram.