President
and CEO Wins in the Individual Category of the 37th Agora Awards
Nutramedica, Inc. President and CEO Sheila Mae
Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale
at the recently concluded 37th Agora Awards. Nutramedica is a homegrown 100% wholly-owned
Filipino enterprise that manufactures and distributes Novuhair, an acclaimed
line of products that addresses hair loss.
Held last October 26 at PICC, CCP Complex, the Agora
Awards recognizes individuals and organizations for exceptional marketing
skills and strategies. It is touted to
be the premier marketing awards body in the country and sets the high standards
of excellence in the industry.
FROM
HUMBLE BEGINNINGS TO BIG WINNER
Moving in an industry dominated by giant
multinational pharmaceutical companies, Nutramedica’s tenacious rise from its
humble beginnings as a microenterprise is one for the books. Thanks largely to its creativity and
innovation, it has become a major player with a well-established niche in the
industry.
Founded in 2004 by Velilla, Nutramedica develops
beauty and healthcare products out of natural and mostly indigenous
ingredients. It is one of the pioneers
in the commercialization of virgin coconut oil (VCO) and gained wide success
with its slogan “healthiest oil on earth,” which led to its acquisition by a
big company.
It continued to create more VCO-based skin care
products and hit the jackpot with its latest, and now banner, product –
Novuhair, nature’s answer to hair loss.
This breakthrough solution is made of 19 herbal ingredients and comes in
topical scalp lotion, herbal shampoo, and herbal conditioner that effectively
battles the effects of hair loss and helps enhance and restore one’s crowning
glory.
Launched in 2009, Novuhair enjoys tremendous success
until today. It is widely accepted not
only here in the Philippines, but also in other countries. It is set to enter the international market,
starting with the United States (US), in December of this year. Such bold, yet timely, move of the company to
export Novuhair to the US and eventually the Middle East also opens the
opportunity for proudly-made local products to penetrate the global arena.
Novuhair’s popularity and market leadership may be
attributed to the company’s initial market study coupled with the right timing,
as well as smart use of resources by coming up with an effective tri-media
campaign best described as low-budget yet high-impact marketing.
Leveraging
on its organic growth from a microenterprise to medium scale with over 30
employees in a span of 12 years, Nutramedica continues to further develop,
market and distribute high-quality goods that could bring honor to the country.
The
firm raises the bar in entrepreneurship with its faithful adherence to best
business practices, such as provision of high quality products and excellent
services, adaptability to market trends, constant innovation, diversification
of trade, and giving back to society.
“Great things in business are never done by
one person, they are done by a team of people”, Velilla quotes Steve Jobs when
asked what’s her secret to success in this competitive business of beauty and
healthcare.
“We
at Nutramedica also adhere to our core values of integrity, trust, fairness,
discipline, humility, leadership, teamwork and faith in God. That’s our winning formula,” Velilla further
adds.
Novuhair
Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug
Stores and other leading drug stores nationwide. For more information visit
www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official,
follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial.
You may also call the Novuhair hotlines at 4136570 and 09228830575 and order
online at Lazada and regaloservice.com.
