4 Ways to Build Customer Relationships with Email

Last December 8, I had the opportunity to attend a workshop organized by the Negros Online Workers (NOW) about Business Development and Digital Marketing. One of the main points discussed was email marketing and how it can help businesses grow. The speaker mentioned that email marketing still the most effective strategy wherein one can use it to create influence, relationship, and rapport among subscribers and followers. Once this is established, sales and marketing will be easier. I have been following global speakers, authors, and coaches such as Tony Robbins, Sha Nacino, James Taylor and Brian Tracy. I have noticed that all of them are using email marketing to reach out their target audiences. What I like about the emails that they send is that these are not direct sales emails wherein they simply ask us to purchase a product or a service but instead, they are focused on sharing their stories, tips, and experiences. Reading their emails seems personal as if it was sen