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Friday, May 3, 2024

How to get paid as a Freelancer without a Bank Account? Claim your international remittances at M Lhuillier's


I remember when I was starting out as a virtual assistant, I was still young and was struggling to find my way through the freelancing industry (there wasn't any online VA coaches and mentors yet during at the time.) I had no idea how I would get paid and I did not even have my own bank account; however, I was eager to start my journey through the online world.


After 3 weeks of applying, I was lucky to land a job for a US-based client which meant I need to get everything in place including figuring out how to get paid. Opening a bank account was not an option since I barely had the funds for the maintaining balance. So, I had to do my research and find alternatives on how I can get paid as a freelancer without having a bank account. 


True enough, my client was able to pay me via Xoom and I was able to claim my international remittances via M Lhuillier. It was easy, fast and real-time. I only had to provide a valid ID and the KPTN or a tracking number. 


Months passed and I continued receiving my international remittance via ML Kwarta Padala (even though I already have my bank account) because I noticed that they offered better rates compared to other banks. Since then, they have been my reliable and trusted remittance center. 


To date, they have close to 100 international remittance partners making it easy for senders such as your client or even your family and friends abroad to send money here in the Philippines. Recipients, on the other hand can receive or claim international remittances at M Lhuillier's over 3,000 branches nationwide. 


Here's the list of M Lhuillier's international partners. 

  • Asia United Bank (AUB)

  • At & Services

  • Atin Ito Remittance Ltd.

  • Ayannah Business Solutions Inc

  • Bank of Commerce

  • BC Remit

  • BDO (Banco de Oro Remittance)

  • BM Express

  • BPI Remittance

  • Calsons Remittance

  • Al Ansari Exchange

  • Cash Express Worldwide

  • Chinabank

  • Citi Express Payment Phils.

  • Czarina Foreign Exchange

  • Development Bank of the Philippines (DBP)

  • EEC/Goldstar Philippines Inc.

  • EZ Remit

  • Family Express Canada Limited

  • Fastpay Internationl LTD.

  • Filremit

  • Forex World

  • Friendly Remittance

  • Instant Cash

  • Intel Express

  • Jalandoni Foreign Exchange & Remittance

  • Japan Remit Finance

  • Kabayan Remittance

  • Kabayan Remittance Canada

  • Keb Hana Bank

  • LDV Express

  • LMI Express Delivery (Lucky Money)

  • Lulu Money/Lulu Remit/Lulu Exchange

  • Metro Express Remittance

  • Metrobank Head Office

  • ML Global

  • Money Exchange Spain

  • Money Gram

  • Murillo Travel and Remittance Services

  • New York Bay / Transfast

  • Northern Union Remittance

  • OMNEX/UNO/SHAREMONEY

  • Optimum Exchange Remit Inc

  • Pacific Ace Forex

  • Pay2Home Remittance Services

  • Paypal/Xoom

  • Peramax (GRANSTAR GLOBAL SERVICES )

  • Pinoy Hatid Padala

  • Placid Express

  • RCBC

  • Reliable Peso Remit

  • Remitly

  • Rewire - Research and Development Ltd

  • Ria Financials

  • Signed and Delivered Inc. (also known as GEMINI)

  • Sigue Money Transfer / Coinstar

  • Steadfast Money Transfer PTE LTD.

  • TML Remittance Center

  • Tranglo

  • Transfer To/Thunes

  • Unilink Express Payment Phils. Inc.

  • Uniteller

  • UREMIT Int'l Corp

  • Viamericas

  • Western Union

  • World Remit Limited

  • Worldcom International Communications (WIC) 

How does this work? 


This means that senders can send money to you through these partner remittance centers abroad and then the recipient can receive or claim it at any of the M Lhuillier's branches nationwide. 


How can I claim my money? 

  1. Just fill out the MLKP form and present a valid ID or a ML Diamond Card.

  2. Get your cash from the Front Line Associate.

  3. Get the copy of the customer's form.

The receiver here in the Philippines has the option to receive the money either in Philippine pesos or US dollars (depending on the currency set by his sender abroad).


Not sure if it's ready for claiming? 


The easiest way to track your transaction is to email at customercare@mlhuillier.com. Just provide your Tracking Number (KPTN) or Reference Number to the customer service agent.


By the way, M Lhuillier has branches that are open 24 hours allowing you to receive your international remittances fast and quick at any time of the day. This is also very helpful especially in times of emergencies. 


You may check the list of branches via this link: https://mlhuillier.com/branches/  If you are looking for a branch that is open 24/7, then just use the 'filter' option on the upper right side of the website. 

Tuesday, April 23, 2024

Hemophilia Community Celebrates Success Over World Hemophilia Day 2024

Hemophilia Advocates-Philippines (HAP), a national nonprofit organization for people with hemophilia and related bleeding disorders, proudly announces the success of its latest awareness campaign. Held at the Festival Mall, Alabang on April 13, 2024, World Hemophilia Day brought together about 250 patients, members, supporters, and advocates from across the country in a collective effort to raise awareness for those affected by hemophilia.


Hemophilia is a rare genetic bleeding disorder that affects about 10,000 Filipinos. However, in the 2020 study conducted by the World Federation of Hemophilia, only around 1,600 cases have been diagnosed and registered.


Through educational discussions led by HAP’s medical advisors from the Philippine Children’s Medical Center and Philippine General Hospital, attendees, mall goers, and Facebook live spectators learned more about hemophilia care in the present age. The gathering also highlighted testimonies of how HAP’s partnerships with other organizations created opportunities and positive impact to improve the quality of life of persons with bleeding disorders.


This event also strengthened our efforts to call forth the attention of the Philippine government to hasten the passage of the Bleeding Disorders Standard of Care Bills that have been pending in the House of Representatives and the Senate.

The generosity and compassion displayed by the guest speakers, advocates, and performers including Peter Harbinson a renowned Australian Opera Singer, underscored the importance of coming together to increase awareness and provide opportunities for individuals living with bleeding disorders to lead better lives.


HAP successfully commemorated World Hemophilia Day thanks to the commitment of its volunteers, donors, as well as foreign and local partners including Festival Mall-Alabang, Save One Life, Project Share, Virtualahan, Jollibee, and the media sponsorship by Inquirer.net, Cebu Daily News Digital, Pop!, Preen.ph and Be An Inquirer.

The funds raised through donations and merchandise sold will directly support HAP’s initiatives to make information accessible and comprehensive care available at the grassroots level.


"We are overwhelmed by the incredible support we received during this event," said Andrea Trinidad, HAP's President. "Every donation, every step taken, and every conversation had a meaningful impact on the lives of those affected by hemophilia. Together, we are making a difference and providing hope for a brighter future."

HAP extends its deepest gratitude to everyone who participated, donated, and supported the event. Your generosity and commitment to our cause are invaluable, and together, we are creating a world where individuals with hemophilia can live healthier, happier lives.


For more information about Hemophilia Advocates-Philippines and how you can continue to support our mission, please visit hemophilia.ph or contact our Executive Director Ms. France Alviz at 09955505315.

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About HAP:

Hemophilia Advocates-Philippines (HAP) is a non-profit organization of persons with hemophilia and related bleeding disorders, family members and advocates founded on September 17, 2016. We receive humanitarian donations of blood-clotting medicine from non-profit organizations abroad and distribute these to patients for free.

We are committed to advocating for Filipinos with hemophilia and related disorders as we strive to provide Equal treatment for all regardless of economic status, type of bleeding disorder, organizational affiliation and location.

Thursday, April 18, 2024

Uratex Monoblock’s “Bawal ang Marupok” Campaign Returns with a Hilarious Bang in “Sulyap” Ad

Uratex Monoblock, the trusted Filipino plastic furniture brand in the market, amplifies its “Bawal ang Marupok” campaign with a hilarious bang reflecting Filipino values of resilience amidst challenges, facing it with a touch of humor, and finding joy within the struggle.




The landmark initiative “Bawal Ang Marupok” positions Uratex Monoblock as both a trailblazer and a standard of its own, with Uratex Monoblock receiving local certifications from the Department of Trade and Industry (DTI) and the Bureau of Philippine Standards (DTI-BPS), and the only brand to achieve Level 5 certification from the International Organization for Standardization (ISO), the highest plastic furniture standard in the country. The campaign was launched last year as part of the brand’s 30th anniversary.


In its recent short video advertisement, viewers are transported into a familiar scenario where a young girl, seated on a Uratex Monoblock, is seen admiring her crush from afar. Despite the girl’s funny and over-the-top antics and reactions, the Monoblock remains intact. The girl may have fallen, but the Uratex Monoblock remains firm and reliable, ready to support in any situation—a glaring testament to its durability, quality, and strength, even in the most playful of situations.


“For over 30 years, Uratex Monoblock has continued its promise of providing quality comfort to Filipino homes. Our distinctions reflect our unwavering commitment to excellence and customer satisfaction, which caters to our customers’ comfort and peace of mind. With this, our products have surpassed a series of tests, including stress and drop testing, and ergonomic assessments, to ensure the brand's promise,” said Mr. Dindo Medina, Business Unit Director of Uratex Monoblock.


Similar to the girl in the video, we encounter daily scenarios that are often seen as 'marupok' or fragile. Through this campaign, we are reminded to be wise and prioritize the quality and safety that Uratex Monoblock guarantees in every piece. Investing in these sturdy, quality home furniture items is essential to ensure the safety and comfort of your loved ones, backed by a safety seal and reliable seat load capacity. In addition to the certifications, Uratex Monoblock can withstand up to 200 kilograms of weight, equivalent to the weight of three full-grown adults.


Uratex Monoblock offers a diverse range of home essentials that are carefully crafted, ensuring that the brand caters to various consumer preferences and home aesthetics. With common essentials like the 101 Classic, Americana, and Sofie Chair, they offer traditional monoblock chairs found in conventional Filipino households, ensuring that each chair not only retains its familiar appeal, but also upholds Uratex’s standards.


On the other hand, they have a more trendy line that boasts innovative and contemporary designs such as the Olympia Armchair, Charlotte Bistro, and Marciana chair, seamlessly blending functionality and aesthetics and adding a touch of elegance and chicness to every living space.


This shared value of resilience forms the cornerstone of Uratex Monoblock's commitment to delivering products that withstand the test of time, ensuring that every piece enhances the comfort and quality of life for consumers, no matter the decade.


“With a longstanding presence in Filipino homes, Uratex Monoblock reflects the resilience and adaptability ingrained in Filipino culture. Just as Filipinos navigate life's challenges with determination and grace, Uratex products embody durability and longevity, making them enduring companions for generations to come,” shared Mr. Medina.


The “Sulyap” ad is just the first of the many exciting executions the campaign has in store for its renewed “Bawal Ang Marupok” campaign, showcasing not only Uratex’s superior products but also the indomitable Filipino spirit.


Don’t miss out on the laughter! Check out the surprising twist by watching the video on Facebook, Instagram, YouTube, and TikTok. For more information on Uratex and its products, visit https://uratex.com.ph/collections/monoblocs.

Tuesday, April 16, 2024

Chill out this Summer Season: Home Credit’s Top Refrigerators for your Refreshing Treats

Keep your treats perfectly chilled with these incredible coolers, now available at 0% interest installment rate




Now that summer is in full swing, we are all craving cool and refreshing treats and drinks to beat the intense heat and quench our thirst. Whether you want sweet treats like ice cream, soda or juice, or you simply fancy ice-cold water, having the perfect refrigerator to keep your refreshments chilled and ready to enjoy whenever you want becomes essential.

For those seeking the best refrigerator options this season, Home Credit, the country’s leading consumer finance company, offers a wide range of exceptional coolers ideal for storing your summer treats.

This season, you can get your hands on these home appliances at coolest deals thanks to Home Credit’s 0% interest deals. From March 15 to May 31, 2024, you can now upgrade your refrigerator and enjoy zero-interest installment plans ranging from six to 18 months.

If you are looking for the right cooling device for your treats and even groceries this summer, here are some refrigerators you can consider with varying sizes, styles, and functionalities that can satisfy your needs.



Enjoy excellent performance, spacious design for your treats with Panasonic

One option you can consider is the Panasonic Two Door No Frost Inverter with Econavi Technology Refrigerator, model NR-BP272VD. Boasting a capacity of 9.5 cubic feet, this refrigerator provides sizable cooling space, complemented by adjustable tempered glass shelves, a crisper drawer, and more to help you keep your treats and groceries organized.

Equipped with inverter technology supported by the Econavi function, this appliance delivers excellent cooling performance while reducing energy use. Additionally, it features a Prime+ Cooling function, making it ideal for chilling beverages this summer.



Experience consistent cooling for your summer refreshments with Condura

Adding to your list of choices is the Condura Two Door Refrigerator, model CNF-217I, with an 8.0 cubic feet capacity. Built with an inverter compressor, it ensures consistent cooling for your summer refreshments, be it frozen treats or cold drinks. This is coupled with the Multi-Airflow Surround Cooling System, which efficiently circulates cool air throughout the appliance, swiftly chilling the items inside your refrigerator and maintaining its temperature.

Showcasing a stylish look, this Condura appliance has enough storage and features compartments and durable tempered glass shelves to accommodate your needs, along with an LED light inside.



Leverage style, functionality for your refreshing treats with LG

For a refrigerator that perfectly fits your modern kitchen, consider the LG Two Door Smart Inverter No Frost Refrigerator, model GR-B202SQBB. Exhibiting a dark graphite finish, this LG appliance is ideal for small spaces, with its 7.2 cubic feet capacity. While it showcases a compact size, it delivers reliable and energy-efficient cooling performance, thanks to its Smart Inverter Compressor, making sure your stored items remain cold and fresh.

Its functionality is further enhanced by various features, such as adjustable tempered glass shelves, a crisper drawer, internal LED lighting, and more to cater to your needs, especially during this summer season.



Take advantage of the compact design packed with powerful cooling with Sharp

If you need a more compact refrigerator, there is also the Sharp Two-Door Inverter Refrigerator, model SJ-FTS07BVS-DS, featuring a 6.4 cubic feet capacity. Packed with J-Tech Inverter Technology, you can depend on this cooling appliance to keep your treats cold with its powerful performance without worrying about energy consumption.

Aside from that, it supports silent operation and avoids frost buildup, preventing the hassle of manual defrosting. It also boasts shelves built with tempered glass and other additional features to enhance your experience with this Sharp refrigerator.


Do not miss out on these top-notch refrigerators to keep your summer treats chilled! Seize Home Credit’s 0% interest promo by visiting any partner stores nationwide. For a quicker loan application process, ensure to get pre-approved by downloading the My Home Credit Loan App or speaking to a representative at a partner store. With these remarkable refrigerators, you can stay cool and enjoy your treats all summer long!

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in Shoppingmall.ph.

Get your appliance repaired or replaced from damages for no extra cost! It even extends your appliance's warranty for one year after the manufacturer’s warranty period has expired. Just add the Home Credit Protect Appliance Protection to your installments so you can enjoy peace of mind for up to two years for as low as P3 per day.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).

Thursday, April 11, 2024

Run for a greener planet with Samsung at the Galaxy Watch Earth Day Run 2024

Samsung Philippines and RunRio have banded together to take steps for a greener earth


Samsung Philippines in partnership with RunRio, is inviting you to take a collective step towards a greener, more sustainable planet by joining the Galaxy Watch Earth Day Run 2024.

Happening on April 21 at the SM Mall of Asia Complex, Galaxy Watch Earth Day Run 2024 advocates for the preservation of our planet, recognizing the urgent need to address pressing environmental challenges. The run aims to shed light on critical environmental issues and to encourage and promote sustainable practices, eco-friendly choices, and responsible consumption, recognizing that small actions collectively contribute to significant positive impacts.

Runners can track their progress during the race in style with Samsung’s latest fitness tracker and avail of the limited edition Galaxy Fit3 Bundle, which offers 30% off on the race registration fees and the Galaxy Fit3. The bundle packs are priced at P3,899 for the 21K with a Galaxy Fit3, P3,479 for the 10K with a Galaxy Fit3, and P3,339 for the 5K and a Galaxy Fit3!

This year’s run offers three categories: 5K, 10K, and 21K, allowing Filipinos to translate their love for Mother Earth into action. Registration fee is P2,000 for the 21K and is open for participants aged 18 years old and above, with runners receiving a race singlet, race bib, a loot bag from Samsung, a hydration bottle, and a finisher’s shirt and medal.

Meanwhile, the registration fee for the 10K is at P1,400 and is open for participants aged 16 years and above, while the fee for the 5K category is at P1,200 and is open for participants 13 years and above. Runners in these categories will receive a race singlet, race bib, a loot bag from Samsung, a hydration bottle, and a finisher’s medal.

Interested participants can register online via the official website or designated registration platforms.

This partnership is very much in line with Samsung’s continued commitment to sustainability. The company strives to build sustainability into its product and technology experience and empower people in their own sustainability journey.

“Changes start from small steps but when we all come together, we can make a real difference. That is why Samsung and the Galaxy Fit3 are delighted to be a partner in this year’s Galaxy Watch Earth Day Run. We not only want to encourage Filipinos to take that step to live a healthier lifestyle but to also join activities that support environmental sustainability,” shared Blue Avelino, Samsung Philippines Head of Mobile Experience.

The Galaxy Fit3 is Samsung’s latest wearable device, boasting an aluminum body with a wider display, making it easier for users to keep track of their health and wellness data — from daily workouts to peaceful sleep — straight from their wrists, around the clock. It’s also lightweight and sleek with a comfortable fit and offers over 13 hours of battery usage in one single charge, making it ideal for everyday use.

With the Galaxy Fit3, users can track over 100 types of workouts anytime, anywhere, and review their exercise records easily, encouraging them to stay motivated to achieve their goals. It also features a 5ATM rating and IP68-rated water and dust resistance, meaning users can enjoy outdoor activities in a variety of environments.

Going beyond exercises, the Galaxy Fit3 gives users an even deeper understanding of their overall health, by delivering health metrics that include heart rate and stress levels and even comes with sleep monitoring tools and Sleep Coaching to help users achieve better rest.

With the Galaxy Fit3, you can take steps both in your fitness and sustainability journey this Earth Day. So put on your running shoes and become part of the movement for a more sustainable future by joining the Galaxy Watch Earth Day Run 2024.

To know more about the Galaxy Fit3, visit: https://www.samsung.com/ph/watches/galaxy-fit/galaxy-fit3

Further details and registration at www.earthdayrun.org

Wednesday, March 27, 2024

Embracing Sustainability in the Workplace


In line with its commitments, Pepsi-Cola Products Philippines, Inc. (PPCPI) continues to develop programs and methods to ensure that its employees can fully appreciate and embrace the value of sustainability as part of their lives. The exclusive manufacturer and distributor of well-loved brands such as Pepsi, Mountain Dew, and Gatorade, PCPPI holds itself accountable to three key pillars in line with the United Nations’ Sustainable Development Goals: inclusive business, water stewardship, and circular economy.

“Today’s consumers exercise a keener sense of discernment, particularly when it relates to the values of the companies they support,” said Atty. Carina S. Bayon, PCPPI’s Chief Environmental, Social, and Governance (ESG) Officer. “For PCPPI, sustainability has always been at the heart of our operations. From encouraging process and technological innovation to employee education and engagement, we make a conscious effort to create positive impact on society, the environment, and the communities where we operate,” she added.

Caring for the environment remains a top priority for PCPPI, and programs that encourage employees to adopt mindful habits is key. For example, waste segregation is practiced across its facilities as part of its guidelines. There are separate bins for recyclable and non-recyclable waste materials to allow the proper handling and recycling of items that may still be processed for alternative use.

Select PCPPI offices also utilize LED and motion sensor lights, as they consume less energy compared to regular incandescent lights. Through the annual Working Environment Measurement (a sampling method for measuring work environment or conditions) review conducted by its Environment, Health, Safety, and Security (EHSS) team, management gets to ensure that all of PCPPI offices and production facilities observe optimal working conditions for employee well-being and operational productivity.

PCPPI employees are also encouraged to bring their own reusable utensils at work, like stainless utensils and bamboo tumblers. Water refilling stations are also set up to minimize the use of plastic cups when employees refresh themselves throughout the day. Going digital also allows employees to reduce paper use, as emails, conferencing platforms, and other network-based channels facilitating information exchange and collaboration across PCPPI’s offices nationwide.

Atty. Bayon shared that aside from saving on expenses, implementing sustainability-focused policies in the workplace can contribute to employee health and well-being, as well as a shared sense of purpose. “Achieving sustainability is a shared responsibility—there’s no single team or department that carries it forward. It is the promise of creating a better future for generations to come drives us at PCPPI to champion this cause as we practice responsible operations,” she said.

PCPPI is the Philippines’ exclusive manufacturer and distributor of well-known beverage brands such as Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton Iced Tea, Sting, Premier, Chum Churum Soonhari, and Milkis. For more information about PCPPI, please visit www.pepsiphilippines.com.

Thursday, March 21, 2024

Mondelēz International Inspires Inclusion in celebration of the Women’s Month

  • Company leads discussions on diversity, equity and inclusion in the Philippines
  • Celebrating International Women’s Month by joining Women’s Run PH


Mondelēz International, a leading global snacks company, proudly inspired inclusion during its Women's Month celebration activities in the Philippines with a commitment to foster Diversity, Equity, and Inclusion (DEI) inside and outside its workplace. To empower the women in their organization, the Company’s ambition is to continuously grow the number of women leaders in its organization.


Talking, Leading, and Running for Women Empowerment

As part of its commitment to DEI, Mondelēz International hosted three (3) events for its colleagues and stakeholders this March. The first one was the "InspireInclusion She-ssions” held last March 4, 2024, which was a panel discussion on empowering women in the workplace. This event served as a platform for thought leaders, advocates, and professionals to engage in dialogue surrounding the vital importance of women's empowerment in today's landscape. The event featured women leaders within the organization from Sales and Manufacturing; as well as external speaker Audrey Dimarucot, mom, entrepreneur, and owner of clothing brand googoo and gaga; and Parañaque City Vice Mayor Joan Villafuerte, who shared her insights on women in government and how to inspire inclusion in the country.


Mondelēz International has called Parañaque City its home for the past 61 years, and the Company looks to its leaders to share insights on promoting DEI.

“The more that people are invited, the more they are involved and the more that they follow policy,” shared Vice Mayor Villafuerte. “For me that is inclusion. It means empowering people to speak up, empowering people to participate, and making them realize that they are part of government.”


In a significant stride towards inclusion, the Company welcomed its first Filipino Woman Managing Director in 15 years: Aleli Arcilla. This milestone not only underscores the Company's commitment to promoting female leadership but also exemplifies the tangible strides towards gender parity within its ranks.

Arcilla was recently herself a panelist during the second event, the “Building Inclusive Workplaces” session hosted by the Makati Business Club last March 1, 2024. "At Mondelez Philippines, we understand that diversity fuels creativity, equity promotes fairness, and inclusion fosters belonging,” said Arcilla “These principles are not just aspirational; they are integral to our workplace culture and essential for driving long-term success in an ever-evolving snacks industry" 


In addition to these discussions, Mondelēz International sought to show woman power by participating in a third event, the Filipina CEO Circle (FCC) Women's Run PH, further demonstrating its solidarity with the broader movement towards gender equality. Twenty women employees joined the run, proof that women are strong and ready to take on the world. The runners were from different departments, from Finance, Marketing, Sales, HR, and Logistics and was also part of the Company’s wellbeing initiatives.


Calling Women Leaders to the Front

Mondelēz International proudly boasts a leadership composition comprising 69% women, indicative of its steadfast dedication to providing equal opportunities for career advancement and professional growth. In alignment with its broader commitment to Economic Inclusion and Supplier Diversity (EISD), the Company also collaborates with women-owned businesses within its supply chain. Through training and empowerment sessions, the goal of the engagement is to help support the growth of these businesses.

Through these initiatives and achievements, Mondelēz International reaffirms its steadfast commitment to fostering a workplace culture that celebrates diversity, champions equity, and ensures the inclusion of all voices.

NBDB urges focus on readership and literacy initiatives; ramps up efforts to boost reading among Filipinos


The National Book Development Board (NBDB) urges policymakers, educators, community leaders, and stakeholders to prioritize readership and literacy initiatives, while also involving parents in efforts to make reading more accessible to all segments of the population

This call follows the release of the 2023 National Readership Survey (NRS) results, showing a notable decline in non-school book readership among Filipino adults and children. The survey revealed adult readership at 42% and children at 47% in 2023. Access to books emerged as the primary reason for the decline, with limited awareness of public libraries and constraints like time and distance cited as barriers to visits.

These results have prompted the NBDB to reaffirm its commitment to bolstering existing programs and policies to reignite a love for reading among Filipinos.

“These findings, which provide a much-needed nuanced understanding of Filipinos’ reading habits and preferences, reinforce the fact that access to quality books remains a pressing issue in book publishing and education, so the sectors’ focus now clearly has to be on addressing gaps in access,” said NBDB Chairperson Dante “Klink” Ang II.

Moreover, Chairperson Ang stated that the NBDB and its partners will examine various proposals to develop meaningful policy directives aligned with the objectives of Republic Act No. 7743, which aims to establish congressional, city, and municipal libraries, along with barangay reading centers nationwide. According to a 2018 study by the National Library of the Philippines, only 3% of LGUs have local libraries across the country.

“One of the main hindrances to reading revealed by the survey is access to reading facilities such as public libraries, particularly in the provinces. Some of them are really beyond the reach of those living in mountainous areas, for example. Besides expanding the Book Nook project, we will also work to bring libraries closer to the people,” Chairperson Ang added.

Meanwhile, NBDB Executive Director Charisse Aquino-Tugade emphasized the significance of enhancing NBDB's readership efforts, particularly through initiatives like the Book Nook project. This project establishes reading and storytelling centers across the Philippines, featuring locally published books and serving as distribution hubs for publishers. By offering quality books in various Philippine languages, the Book Nook project addresses access and literacy issues in a single space, fostering education and community engagement in a safe and inclusive environment where visitors can participate in activities, borrow books, and take them home at no cost.

Additionally, the Philippine Book Festival (PBF) promotes a robust reading culture while providing guidance on institutional book purchases. Like the Book Nook project, the PBF brings quality books to readers nationwide while facilitating collaboration between major buyers of educational resources and Philippine publishers.

To encourage involvement in the local book economy, NBDB launched Booklatan sa Bayan, inviting both avid and passive readers to explore literature and culture. NBDB collaborates with reading advocacy groups such as the Reading Association of the Philippines, the Philippine Librarians Association, Inc., and the Adarna Group Foundation, Inc., to synergize efforts in enriching the nation's reading culture.

“Programming must work hand in hand with policy. Besides readership programs, we will push for policies that democratize distribution and enable publishers to publish more affordable books,” Executive Director Tugade emphasized.

“These survey findings should serve as a call to arms: an opportunity to acknowledge and better understand the current state of readership, to reframe the problems they pose in a way that we are pushed to act and change them rather than dwell on them. If attitudes toward reading are less than desirable, then the responsibility to create environments that make reading possible lies with us. The NBDB is hopeful and renews its commitment to better its programs and policies,” Executive Director Tugade added.

The NBDB highlighted that, according to the survey findings, overall attitudes towards books and reading remained positive. The majority of respondents recognized the importance of books beyond educational and professional contexts. Key insights from the survey included the most popular non-school book (NSB) genres among adults (the Bible) and children (picture books), the preferred reading language (Filipino for both age groups), preferred formats (printed books for both age groups), and primary considerations when selecting NSBs (availability for both age groups).

The NBDB enlisted the Social Weather Stations (SWS) to conduct the 2023 National Readership Survey from November 14th to 20th, 2023, with a sample size of 2,400 adults aged 18 and above, and 2,400 children aged 8-17. This survey is the most comprehensive examination of Filipinos' reading habits and preferences and is expected to provide invaluable insights for the agency's readership-focused initiatives.