“Ready, Set, Row!” Seminar Paddles to Victory at PUP Bulwagang Balagtas

Aiming to provide student participants with deeper insight into the dynamic collaboration between advertising clients and agencies, BAPR S1NAGTALA hosted “Ready, Set, Row!: Staying In Sync for Bigger Waves and Bigger Wins” as part of the 21st AdCongress. The seminar took place last February 4 at Polytechnic University of the Philippines (PUP) Bulwagang Balagtas.

The event featured two esteemed speakers: Ms. Jenifer Sario-Perey, Marketing Communications Senior Supervisor at Yamaha Motor Philippines, and Mr. Wacky Torres, Creative Director at Dentsu Creative Philippines. Their discussions shed light on the intricate yet essential partnership between brands and agencies in crafting impactful campaigns.

Ms. Sario-Perey underscored the importance of alignment between clients and agencies in achieving marketing success. She highlighted that a strong client-agency relationship is built on trust, transparency, clear communication, and well-defined objectives. She also stressed the value of a well-structured creative brief, describing it as the foundation of any successful advertising project. According to her, a strong brief acts as a roadmap, ensuring clarity in objectives, target audience, and overall direction for the creative team. She concluded her talk with a key takeaway: “Great campaigns don’t happen in isolation. When clients and agencies share a vision, they create not just results, but lasting success.”

Mr. Wacky Torres took a different approach, offering a thought-provoking discussion on how embracing the "boring" aspects of work can lead to creative breakthroughs. He explained that the more mundane a task seems, the greater the opportunity to make it engaging and unexpected. He illustrated this point with the PayMaya tutorial campaign, which transformed an ordinary instructional video into an engaging ad by shifting the focus to scammers rather than merchants. He also emphasized the importance of taking ownership of a client’s challenges, even if they fall outside one's direct responsibilities. He shared how his team turned a viral meme about a conditioner into a creative opportunity that helped win over a new client.

Following Mr. Torres' talk, an insightful panel discussion allowed attendees to engage with both speakers, raising questions and seeking further clarifications. This segment reinforced the reality that disagreements between clients and agencies are a natural part of the creative process. While differing ideas and perspectives may arise, open communication ensures alignment, ultimately leading to effective and authentic campaigns to the brand’s identity and goals.

The seminar attracted an impressive 342 attendees, including students from various universities, organizations, and members of the media, all eager to gain industry insights from distinguished professionals on both the client and agency sides. "Ready, Set, Row!" showcased how strong partnerships, creative thinking, and meticulous attention to detail serve as key drivers of success in the ever-evolving advertising landscape.

NexHire Partners with Life Academy International College to Advance Filipino Tech Careers in Philippine Tech Career Fest 2025

NexHire announces the return of the Philippine Tech Career Fest and My Metro Lifestyle is happy to support this event as one of their media partners. This landmark event will celebrate innovation, learning, and career opportunities in the technology industry. 

Following the resounding success of its inaugural edition last year, this year’s Tech Career Fest promises to be even bigger, better, and more impactful.  Set to take place on March 29, 2025, this much-anticipated event will be held in partnership with Life Academy International College, a supporter of technological advancement and lifelong learning, at their state-of-the-art campus in Pasig City. 

It is expected to bring together an even larger gathering of tech professionals, aspiring talents, industry leaders, and recruiters.

A Strategic Partnership with Life Academy International College

Founded by Gen Z entrepreneurs Ritch Traballo, Justin Wee, and Gabriel Fordan, the Philippine Tech Career Fest is NexHire’s flagship initiative dedicated to bridging talent and opportunity in the tech ecosystem.

“At NexHire, we believe that access to the right knowledge and networks is key to unlocking career opportunities in tech—but this can only happen within the right ecosystem,” said Justin Wee, Chief Operations Officer at NexHire. “That’s why we’re thrilled to partner with Life Academy International College, an institution that shares our commitment to technology-driven learning and career growth.”

Life Academy International College is a global innovative learning institution dedicated to developing holistically formed, Christ-like servant-leaders who strive to make a positive impact. By equipping students with future-ready skills and fostering lifelong learning, Life Academy International College is pioneering the growth of the next generation of digital talents and entrepreneurs continues to drive innovation and empower individuals in the ever-evolving tech industry. (Learn more via https://lifeacademy.edu.ph/college/)

Advancing Filipino Tech Careers

The Philippine Tech Career Fest empowers Filipinos to upskill, connect, and thrive in emerging tech sectors. Attendees can expect inspiring keynotes, hands-on workshops, networking, and career sessions led by industry experts. New this year are Industry Pavilions, offering direct access to top companies in Fintech, Healthtech, BPO, and Emerging Tech. Explore innovations, engage with leaders, and discover career opportunities in high-growth fields.

Don’t miss out on this transformative day dedicated to advancing Filipino tech careers. Register now and secure your spot for the Philippine Tech Career Fest on March 29, 2025: bit.ly/phtechcareerfest

LUMOS FLOAT Review: First 360° Rotatable Projector (Video and Audio Samples Included)

The LUMOS FLOAT Smart 360° Projector is a game-changer for anyone looking to enhance their entertainment experience affordably. Whether you're watching movies, playing games, or simply creating a cozy atmosphere, this projector delivers on every front.

LUMOS is a Singaporean home-grown brand committed to delivering high-quality home cinema projectors at affordable prices. We've been using LUMOS since 2022, and our projector has remained impressively reliable. Even after years of use, it continues to perform flawlessly, making LUMOS our go-to brand. 

Now, we are so excited to try their latest innovation—the LUMOS FLOAT. This is the first 360° rotatable projector designed to project on walls and ceilings. It includes a unique hangable skytrack for mounting. In our case, we placed this on our headboard which allowed us to watch shows comfortably while lying in bed. 

Watch this video for our detailed review of the LUMOS FLOAT SMART and see it in action!

The LUMOS FLOAT comes in two variants:

• LUMOS FLOAT Regular – Functions as a standard projector requiring external connections.
• LUMOS FLOAT Smart – Features an Android operating system with built-in apps, making it a plug-and-play device.

Why Choose the LUMOS FLOAT Smart?

1. Flexibility

Unlike traditional projectors, the LUMOS FLOAT Smart is a plug-and-play device. Simply connect to Wi-Fi, log into your streaming accounts, and enjoy. No need for additional devices.

 

With Android 9, 1GB RAM, and 8GB storage, it comes pre-installed with popular apps like YouTube, Netflix, Prime Video, Spotify, and even Facebook. You can also browse the internet using Google Chrome! 

It is also very flexible in terms of connectivity options: 

• Wired: USB, HDMI, RCA for computers and gaming consoles 
• Wireless: Airscreen for Mac/iPhone while Windows/Android devices can use the Miracast for seamless casting. 
• Bluetooth and USB compatibility for wireless control are also available. 

2. Lightweight and Portable

With a sleek and compact design (22 x 14 x 10 cm, weighing only less than a kilo), this projector is perfect for small spaces and can be easily mounted using its unique hangable SkyTrack or a simple 3M hook. No more drilling nails or additional stands are required. 

3. Outstanding Video Quality

The video quality is outstanding. It supports a 1080p resolution (native 720p) that is 225% clearer than standard projectors.  It also comes with a 50,000-hour LED lamp life ensuring longevity.

The screen can expand up to 150 inches, filling an entire wall for an immersive experience. We tested it with our PlayStation 5 (PS5), and gaming on such a massive display was incredibly fun. Best of all, the graphics remained crisp and vibrant, with no compromise in quality. Thanks to the LUMOS FLOAT’s impressive 3,000 lumens brightness, colors appear richer and more dynamic, enhancing every detail.

Adjustable projection size:

1.5m distance → 50-inch screen

4.5m distance → 150-inch screen

It also features an Automatic Vertical Keystone which allows you to project a straight image even when placed at an angle plus it comes with a remote-controlled focus adjustment which means no need for manual tweaks!

4.  Audio Quality 

The LUMOS FLOAT comes with built-in dual speakers with Dolby Audio allowing you to enjoy cinematic surround sound without the need for additional speakers. 

But in case, you are wondering. There are multiple audio output options available. 

• Bluetooth 4.0 – Connect to soundbars or wireless speakers.
• HDMI & 3.5mm jack – For external audio connections.
• Headphone jack – Perfect for private viewing.

5. Trusted Brand with Rave Reviews

Since launching in the Philippines, the LUMOS Projector series has received countless 5-star reviews. Personally, we consider LUMOS our trusted brand for home cinema projectors.  

We also love that every purchase is backed by a one-year local warranty, giving us peace of mind. 

So, if you also want to get your own LUMOS FLOAT, you can order directly from their website: www.lumosprojector.ph/float and they ship locally in the Philippines.

• LUMOS FLOAT – ₱4,999 (down from ₱13,999)
• LUMOS FLOAT Smart (with apps) – ₱7,999 (huge savings from ₱19,999!)

Don’t miss this chance to bring high-quality home cinema into your home at an unbeatable price. This is available in gold, silver, and pink. It’s as stylish as it is functional. 

What do you think about the LUMOS FLOAT Smart? Let us know in the comments! 

The Power of Reading in Times of Economic Crisis and Social Chaos

In today’s world, economic instability and social unrest have become the new normal. With inflation rising, job security diminishing, and misinformation spreading like wildfire, people find themselves vulnerable to manipulation and despair. Ignorance is being exploited by those in power, and many individuals remain trapped in a cycle of misinformation, unable to make informed decisions. In such a precarious situation, reading is more crucial than ever. Reading empowers individuals with knowledge, sharpens critical thinking skills, and fosters resilience in the face of uncertainty. Now, more than ever, people should turn to books as a means of survival and enlightenment.

Knowledge as a Shield Against Exploitation

One of the most significant advantages of reading is that it equips individuals with knowledge, which serves as a shield against manipulation. In an era where misinformation is rampant, those who do not read are easily swayed by false narratives, political propaganda, and misleading media. Books, especially those based on history, economics, and philosophy, provide context to current events, helping readers discern truth from lies. A well-informed society is less susceptible to exploitation because knowledge fosters awareness and vigilance.

Critical Thinking in an Age of Deception

Beyond acquiring facts, reading also enhances critical thinking skills. The ability to analyze information, question sources, and form independent opinions is essential in a world filled with biased news and deceptive social media trends. When people read, they engage with different perspectives, challenge their own beliefs, and learn to construct well-reasoned arguments. Without these skills, individuals become passive recipients of whatever is fed to them, unable to differentiate between truth and deception. Reading provides mental tools to navigate a chaotic society with clarity and reason.

Escaping Despair Through Literature

Economic hardships and societal breakdown can take a toll on mental health. Many people feel overwhelmed by uncertainty, leading to stress, anxiety, and hopelessness. Reading offers an escape—a chance to explore different worlds, gain new perspectives, and find comfort in stories of resilience. Literature, both fiction and non-fiction, has long been a refuge for those seeking inspiration and motivation. Whether it’s a novel that transports readers to another time and place or a self-help book that offers strategies for coping with adversity, reading provides solace and guidance.

Personal and Economic Empowerment

A declining economy often means fewer opportunities for financial growth. However, reading can be a powerful tool for self-improvement and economic empowerment. Books on entrepreneurship, financial literacy, and skill development provide practical knowledge that can lead to better career opportunities and financial stability. Instead of relying solely on formal education, which can be expensive and inaccessible, self-education through reading allows individuals to adapt to changing job markets and acquire new skills. Those who read extensively are better equipped to make informed financial decisions, start businesses, and build sustainable futures for themselves and their families.

Strengthening Society Through an Informed Public

A society filled with readers is a society less prone to division and ignorance. When people engage with diverse ideas and perspectives, they become more empathetic and open-minded. This understanding fosters social cohesion and reduces the likelihood of blind tribalism and conflict. Historically, literacy and widespread access to books have been associated with societal progress, democratic stability, and innovation. By encouraging reading, communities can build a more informed and engaged citizenry, capable of working towards positive change rather than succumbing to fear and division.

Conclusion

In an age of economic hardship and social chaos, reading is not just a pastime—it is a necessity. Ignorance leaves individuals vulnerable to manipulation, while knowledge empowers them to think critically, make informed decisions, and take control of their own lives. Books provide both an escape and a source of strength, equipping readers with the tools needed to navigate uncertain times. As society faces mounting challenges, the act of reading becomes an essential form of resistance against ignorance and exploitation. Now, more than ever, people should pick up a book and reclaim the power that knowledge provides.