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Thursday, July 25, 2024

Tips to Market Your Startup Business

Marketing a startup can be a challenging yet crucial task for achieving success in today's competitive landscape. With numerous brands vying for attention, implementing effective marketing strategies is essential to stand out and attract your target audience. From leveraging digital platforms to building meaningful relationships, a well-rounded approach can significantly boost your startup's visibility and growth.

In this article, we will explore seven practical tips to help you market your startup business effectively. These strategies, ranging from social media engagement to video marketing, are designed to provide actionable insights and drive results. Whether you're just starting or looking to enhance your current efforts, these tips will guide you in making informed marketing decisions.

Leverage Social Media

Social media is a powerful tool for marketing your startup business, offering platforms like Facebook, Instagram, LinkedIn, and Twitter to reach a broad audience. Each platform has unique features that can help you engage with your target market. By posting regular updates, sharing valuable content, and interacting with followers, you can build a strong online presence and foster brand loyalty.

Choosing the right social media platform is crucial. For instance, Instagram and Facebook are ideal for visually-driven businesses, while LinkedIn is perfect for B2B marketing. Utilizing hashtags, participating in trending conversations, and running targeted ad campaigns can further amplify your reach and engagement. Consistency and authenticity in your social media efforts will help establish your brand's credibility and connect with potential customers effectively.

Content Marketing

Content marketing is essential for establishing your startup as an authority in your industry. By creating valuable blog posts, eBooks, infographics, and case studies, you can attract and engage your target audience. High-quality content helps build trust and encourages potential customers to interact with your brand.

SEO plays a vital role in content marketing. Conducting keyword research and incorporating relevant keywords into your content can improve your search engine rankings. This makes it easier for potential customers to find your business online. Regularly updating your blog with fresh, informative content and sharing it across social media platforms can drive more traffic to your website and enhance your brand's visibility.

Email Marketing

Email marketing is a powerful tool for nurturing leads and maintaining customer relationships. By building a robust email list, you can reach your audience directly with personalized messages. Segmenting your audience allows for targeted campaigns, ensuring your content resonates with specific customer groups.

Crafting compelling email campaigns is key to driving engagement. Focus on creating attention-grabbing subject lines, valuable content, and clear calls-to-action. Regular newsletters can keep your audience informed about new products, special offers, and company updates. Analyzing email performance metrics helps refine your strategies, enhancing the effectiveness of your campaigns and boosting overall marketing efforts.

Video Marketing

Video marketing is increasingly vital for startups, offering a dynamic way to showcase your products and services. Engaging video content, such as tutorials, behind-the-scenes looks, customer testimonials, and product demos, can captivate your audience and boost brand awareness. Using a free online video editor, you can create high-quality videos without a large budget, making video marketing accessible for startups.

Platforms like YouTube, TikTok, and Instagram Reels provide excellent opportunities to share your videos and reach a broader audience. Optimizing your videos with relevant keywords and compelling descriptions can improve visibility in search results. Consistently producing and sharing video content helps build a loyal following and drives engagement, making video marketing an essential strategy for startup success.

Influencer Partnerships

Influencer partnerships can significantly amplify your startup’s reach and credibility. By collaborating with influencers who align with your brand, you can tap into their established audience and gain valuable exposure. Influencers can create authentic content that resonates with their followers, effectively promoting your products or services.

To ensure successful partnerships, identify influencers whose values match your brand. Negotiate terms that benefit both parties and set clear goals for the collaboration. Measuring the ROI of influencer campaigns through engagement metrics and sales data is crucial for assessing their impact. Building strong influencer relationships can lead to long-term brand advocacy and increased visibility.

Networking and Community Building

Networking and community building are essential for a startup's growth. Attending industry events, joining online forums, and hosting webinars can help you connect with potential customers and industry peers. These interactions build trust and create valuable relationships that can drive business growth.

Engaging with your community through social media, newsletters, and local events fosters loyalty and encourages word-of-mouth marketing. Providing value and actively participating in conversations can establish your brand as a thought leader in your industry. Consistent community engagement is key to building a strong, supportive network that enhances your startup's success.

Utilize Paid Advertising

Utilizing paid advertising is a strategic way to quickly reach your target audience. Platforms like Google Ads, Facebook Ads, and sponsored content offer precise targeting options, allowing you to focus on specific demographics. Setting a clear budget and monitoring your ad performance ensures cost-effective campaigns.

Optimizing your ads with compelling visuals and strong calls-to-action can increase click-through rates and conversions. Regularly analyzing ad metrics helps refine your strategies and maximize ROI. Paid advertising provides immediate visibility, driving traffic and potential customers to your startup.


In conclusion, effectively marketing your startup requires a multifaceted approach. Leveraging social media, content marketing, email marketing, and video marketing can significantly boost your brand's visibility. Collaborating with influencers and building a strong community fosters trust and loyalty. Additionally, utilizing paid advertising ensures you reach your target audience quickly. By implementing these strategies and continuously refining your efforts, you can drive growth and achieve long-term success for your startup.

Monday, July 22, 2024

Reading Advocates' Spirit Remains Strong Despite State of Reading Challenges in the Philippines

The National Book Development Board (NBDB) believes that the determination of reading advocates in the Philippines remains strong despite the current challenges facing the state of reading in the country.

The State of the Reading Nation Address (SORNA) for the second quarter of this year was presented during the inaugural Milestone Meeting of the National Alliance of Reading Advocates (NARA). This initiative, a project of the NBDB, brings together numerous readership advocates and plays a crucial role in the NBDB’s ongoing efforts to foster a love for reading in the Philippines.

The second-quarter SORNA highlighted three key areas: the importance of community engagement and support networks, the necessity of teacher training and professional development, and the critical issue of access to resources and materials.

"To address these vital points, advocates and stakeholders across government, non-government, and private sectors are working tirelessly to rekindle a love for reading among Filipino adults and children and to prevent a reading crisis," emphasized Daniel Lorenzo Mariano, OIC of NBDB’s Readership Development Division (READ).

Established in the second quarter, the NARA and its members are collaboratively working to enhance Philippine readership. In April, the NBDB hosted the second edition of its flagship event, the Philippine Book Festival (PBF), a four-day fair attended by over 30,000 people. This event also served as the platform for the soft launch of NARA. The all-Filipino book fair aims to promote a culture of reading and simultaneously support the growth of the publishing industry in the country.

In response to the 2022 Programme for International Student Assessment (PISA) results, which underscored the need to address literacy and reading issues, the Department of Education (DepEd) has adopted a science-based approach to teaching reading. Stakeholders are hopeful that the incoming DepEd chief, Senator Juan Edgardo “Sonny” Angara, will advocate for reading and address the country's literacy challenges.

In collaboration with DepEd, the Department of Social Welfare and Development (DSWD) is promoting a reading mindset through its nationwide tutoring program, “Tara, Basa.” This initiative has trained thousands of student-tutors and youth development workers to conduct reading sessions for struggling and non-reader Grade 2 learners in public elementary schools. The program also includes “Nanay-Tatay” teacher sessions to empower parents and guardians to actively support their children’s reading journeys.

Several Local Government Units (LGUs), along with private and non-profit organizations, have also launched their own readership development programs.

Other efforts implemented during the second quarter aim to foster a reading culture among Filipinos and shape the country's reading landscape.

“The NBDB, through NARA, is working on developing a NARA Readers’ Agenda. Alongside passionate advocates such as educators, librarians, publishers, community leaders, and students, we will continue to raise our collective voice to highlight the power of reading and make it an exciting and enriching adventure,” added Mariano.

Wednesday, July 17, 2024

Built to Last in Any Situation: Uratex Monoblock Demonstrates Superior Strength in 'Laro' Ad

Uratex Monoblock, the trusted Filipino plastic furniture brand, recently launched its second campaign video, “Laro,” as part of its year-long campaign “Bawal ang Marupok,” which highlights how monobloc chairs can support and become part of every Filipino’s passion—even their intense gaming sessions.

Filipinos show undeniable dedication to their hobbies, and among these is gaming, which has become a significant part of Filipino culture and society. In the ad titled “Laro,” it showed how Filipinos need not only a reliable team, but also a dependable monobloc chair that literally has their back. The video showed a teenage boy fervently playing an online game while seated on a Uratex Monoblock chair. He is interrupted by his father calling for help with his mother. As the boy rushes to help, his father takes over the game, testing the durability of the Uratex Monoblock chair with his intense play.

The Uratex Monoblock chair remains resilient through the family's lively interactions and energetic moments. The ad emphasized the chair's durability in typical Filipino household scenarios. Whether faced with daily activities or unexpected events, Uratex Monoblock stands ready to provide stable and reliable support.

Uratex Monoblock is the sole local plastic furniture brand with global standards at Level 5 certification from the International Organization for Standardization (ISO), reinforcing its 200kg seat load capacity that ensures durability and reliability of its premium products. Additionally, Uratex Monoblock holds local certifications from the Department of Trade and Industry (DTI) and the Bureau of Philippine Standards (BPS), and has secured certification from the Advertising Standards Council (ASC).

“Uratex Monoblock understands the unique needs of Filipinos, from accomplishing everyday tasks to pursuing hobbies, especially the passion of the younger generation for various activities including gaming. Our monobloc chairs are designed to provide unwavering support and reliability, ensuring that individuals seated, no matter how intense or long the hours required, enjoy comfort and style,” said Mr. Dindo Medina, Business Unit Director of Uratex Monoblock.

The latest “Bawal ang Marupok” video advertisement showcased the indomitable Filipino spirit, reminding viewers that when they feel weak and give in to even video games, Uratex remains strong and dependable with their superior products. With Uratex Monoblock, no game is too intense and no session is too long when you’ve got a seat that’s as ready for action as you are.

Uratex Monoblock offers a variety of classic chairs perfect for gaming, work, or hobbies, such as the 101 Classic Chair, Americana Chair, and Sofie Chair. Designed with a traditional Filipino style, these chairs are all durable and comfortable, fitting various home styles and personal tastes to ensure everyone can find the perfect match for their needs.

In addition to their classic chairs, Uratex Monoblock also provides lifestyle chairs such as the Brooklyn Chair, Marciana Chair, and Olympia Chair. These stylish and comfortable seating options are ideal for gaming, work, or hobbies. Whether you're looking for something timeless or modern, Uratex Monoblock has a chair to suit your preferences.

Can you relate to the intensity of gaming? Watch the "Laro" video on Facebook, Instagram, YouTube, and TikTok to see how Uratex Monoblock stands up to the challenge–from family fun to serious gaming sessions. For more information on Uratex and its products, visit

All claims in the video and press release have been verified as true by the Ad Standards Council, ASC-M0056N032224U.

About Uratex Monoblock

Introduced in 1993, Uratex Monoblock is a brand that offers lightweight yet attractive and durable plastic furniture that has become popular in homes, offices, restaurants, picnic grounds, places for recreation, and just about anywhere.

Uratex Monoblock provides assurance and confidence making sure each person and their families are well-supported and cared for for years to come. Uratex Monoblock is not only safe and sturdy, but it is also certified to withstand the test of time and weight.

Wednesday, July 3, 2024

Order PSA Birth Certificates Online - Home Delivery and National Bookstore Pick Up!

The need for official documents can often feel like a constant challenge in our busy lives. PSAHelpline ( understands this frustration and has established itself as a reliable partner for PSA certificate online ordering and delivery nationwide. By leveraging this user-friendly platform, individuals and businesses can navigate the task of acquiring PSA certificates with minimal effort. This translates to a significant reduction in administrative burdens, freeing up valuable time and resources. PSAHelpline empowers Filipinos to reclaim control of their time and resources, paving the way for greater efficiency and productivity.

How can I get my PSA birth certificate online?

Here's a comprehensive guide on how to order PSA certificates online:

1. Visit ( Head to their user-friendly website to initiate the process. Explore the well-designed interface and familiarize yourself with the navigation to ensure a smooth experience.

2. Choose Your Certificate Type: Select the specific document you require, be it a birth, marriage, CENOMAR, or death certificate.

3. Request for Yourself or Someone Else: Indicate whether you're requesting the document for yourself or another person (parents, children). This ensures the document reaches the intended recipient.

4. Provide Requester Information: Fill out the required details, including your name, contact information, and address. Ensure accuracy to prevent delays.

5. Specify Your Purpose: State the reason for requesting the document (passport application, employment, etc.).

6. Delivery or Pick-Up? Choose your preferred method of receiving the document – either convenient door-to-door delivery or pick-up at a designated National Bookstore branch. The National Bookstore pick-up option ( is currently available in select branches in Metro Manila and provincial areas like Batangas, Cabanatuan (Nueva Ecija), Paniqui (Tarlac), and Angeles (Pampanga). You may refer to their FAQ page ( for the most updated list of National Bookstore branches where PSA certificate pick up is available.

7. Multiple Payment Options ( Select the most convenient payment method for you, whether it's digital wallets, credit/debit cards, or accredited payment centers.

Pick Up Your PSA Certificates at National Bookstore

Instead of home or office delivery that you might miss if you are often out, picking up your PSA certificate orders at a National Bookstore branch offers a convenient and secure alternative. Here's how:

1. Select "Pick-up" as your delivery option upon checkout.

2. Choose your preferred branch from participating stores in Metro Manila and nearby provinces.

3. Complete your order and wait for the SMS/email notification.

4. Bring a valid ID and the SMS notification to claim your PSA certificate at the branch.

Remember: Only you can claim it (no representatives allowed), and you have 30 days to pick it up!

Peace of Mind with Robust Security

Beyond its user-friendly interface and efficient service, PSAHelpline prioritizes the security and confidentiality of your document requests ( The platform utilizes robust encryption methods and secure payment channels to safeguard sensitive information submitted throughout the process. This ensures your data is protected from unauthorized access or misuse.

Furthermore, PSAHelpline upholds strict data protection protocols. They respect each user's right to privacy by implementing measures that guarantee your personal information always remains confidential. Choosing PSAHelpline for your document procurement needs allows you to rest assured that your information is treated with the utmost care and security, providing peace of mind throughout the entire process.

How do I check the status of my PSA birth certificate order?

PSAHelpline offers a convenient solution to stay informed about the progress of your application.

The platform features a dedicated order status tracking page ( Simply visit this page and enter the necessary details, such as your order reference number, to access real-time updates.

You will receive the latest information regarding the status of your request, be it for a PSA birth certificate, PSA marriage certificate, PSA CENOMAR, or PSA death certificate. This level of transparency and convenience allows you to stay informed and manage your expectations throughout the process.

Simplify Document Procurement with

For your personal or professional needs, PSAHelpline emerges as a reliable and efficient solution for obtaining essential documents. If you need assistance with your order or have other questions about their services, you may call their hotline at 02-87371111 (staffed from Monday to Saturday, 8am to 5pm excluding holidays) or send them an email at

Through (, obtaining PSA birth certificates, marriage certificates, and other PSA certificates becomes a streamlined online process, guaranteeing ease and comfort for all users. With just a few simple steps, you can effortlessly manage your document requests, freeing up valuable time to focus on what truly matters. For a smooth and hassle-free experience from start to finish, entrust your document procurement needs to

Tuesday, July 2, 2024

Maya Flexes Perfect Attendance for Your Back-to-School Budget!

Unlock weekly back-to-school prizes and secure extra budget with Maya!

As the back-to-school season approaches, the financial stress can be overwhelming with expenses for new school supplies, school fees, and more. Budgets are often stretched thin, and anxiety levels can get high. Good thing, Maya, the #1 Digital Bank App in the Philippines, is here to help you breeze through this season with awesome rewards and financial flexibility.

Here’s how you can ace your back-to-school funds with Maya:

Get up to P30,000 funds via Maya Easy Credit for your school needs! Need a budget for your school expenses? Maya Easy Credit gives you up to P30,000 in seconds—no paperwork needed. Use it to pay tuition fees via Bills Pay after transferring the funds to your wallet. You can even pay directly in-store or online when you shop for books and uniforms at SM, Robinsons, Shopee or Lazada, stock up on packed meals and snacks for school from the supermarket, or even grab a new phone or laptop for your studies. It’s a quick and easy way to boost your finances and make back-to-school shopping a breeze!

Score cash prizes and back-to-school gadgets every week! Every P250 you spend using Maya earns you raffle entries for a chance to be one of the 20 weekly winners of P10,000 and Honor gadgets from July 1 to August 31, 2024. Pay for school supplies, shoes, backpacks, and more via QRPh at over 600,000 stores, check out online through Pay with Maya, or use the globally accepted Maya Card. Plus, stay connected with load and data from the app for all your homework and enrollment needs. Each transaction brings you closer to a win, making every purchase a step toward exciting rewards. The more you use Maya to spend, save, invest, and borrow, the higher your chances of winning!

Boost your Maya savings for every back-to-school spend! With Maya Savings, you can grow your money while you spend it on your school expenses. Boost your savings with up to 15% p.a. interest, credited daily whenever you use Maya for your transactions. Your savings grow faster, helping you handle school expenses more smoothly.

Gear up for the back-to-school season and seize the chance to earn rewards and save more! Maya makes every transaction exciting, turning your everyday purchases into chances to win big. Combine this with Maya Easy Credit and high-interest savings, and you can now manage your back-to-school like a pro!

Stay in the loop with Maya's exciting offers by visiting and For the latest updates and exclusive content, follow Maya on social media: @mayaiseverything on Facebook, Instagram, YouTube, and TikTok.

DTI Fair Trade Permit No. FTEB-196591 Series of 2024


About Maya

Maya is the #1 Fintech Ecosystem in the Philippines, with Maya, the #1 Digital Bank, and Maya Business, the #1 Omni-Channel Payment Processor. Maya Bank is a digital bank regulated by the Bangko Sentral ng Pilipinas (BSP), with deposits insured by the Philippine Deposit Insurance Corporation (PDIC) up to ₱500,000 per depositor. To learn more about Maya, check out and Follow Maya at @mayaiseverything on Facebook, Instagram, YouTube, and TikTok and @mayaofficialph on Twitter.