Ready, Set, Row! Seminar Explores Client-Agency Synergy for Winning Campaigns

Advertising campaigns often thrive on collaboration, but aligning creative visions of clients and agencies can be a challenging matter in the process. To know how to navigate and overcome these differences, fourth-year Advertising and Public Relations students from Polytechnic University of the Philippines (PUP) are set to host “Ready, Set, Row! Staying in Sync for Bigger Waves and Bigger Wins” on February 4, 2025 at PUP Bulwagang Balagtas.

The event will invite esteemed leaders from the client and agency side, where each will thoroughly discuss how they develop an advertising campaign and how they address creative challenges. It will also include a forum where both speakers will exchange conversations about achieving success in campaigns.

As part of the majestic return of AdCongress on its 21st year entitled “OlympiAD: Championing the Future of Advertising and Public Relations”, the seminar will also feature engaging discussions on how both forces keep up on new trends and emerging technologies in the brand and advertising industry that will inspire attendees to deliver impactful campaigns in the future.

Since its launching, PUP AdCongress has remained steadfast in becoming an avenue for students to learn from the industry professionals and enhance their knowledge in the field of advertising and public relations. The tradition continues with a series of seminars, which includes the highly anticipated “Ready, Set, Row!” on the lineup this year.

Whether you’re a marketing professional, an aspiring advertising practitioner or someone who simply wants to gain new insights from industry experts, this event welcomes everyone to attend. For registration and more information about the event, you can visit BAPRS1NAGTALA Facebook page.

Innovating for Tomorrow: LG Launches Air Solution Showroom and Academy in Cebu

In a milestone event that highlighted innovation, collaboration, and education, LG officially opened the LG Air Solution Showroom and Academy last December 12, 2024, in Mandaue City, Cebu. The ceremony, held to foster connections with industry professionals, educators, and prospective customers, also marked the launch of a facility dedicated to showcasing LG's latest air solutions.

A ribbon-cutting ceremony was led by LG Philippines Managing Director, Mr. Nakhyun Seong, joined by representatives from SAC dealerships, contractors, and educators from the Cebu Institute of Technology University. Attendees witnessed the unveiling of the new showroom and academy designed to be a hub for showcasing and learning about LG’s latest Air Solution technologies.

Guests were treated to an exclusive first look and guided tour of the state-of-the-art facility featuring LG's latest innovations in air conditioning.

LG Philippines Managing Director, Mr. Nakhyun Seong, expressed his excitement in this milestone event with the opening of the LG Air Solution Showroom and Academy "As a global leader in the HVAC market, LG is privileged to be given the opportunity to share our knowledge and expertise through this academy. With our technologically advanced products, we hope to contribute towards making energy-efficient business solutions more accessible here in Cebu."

Showcasing Innovation: Multi V i and Multi V Water 5

Capturing the attention of attendees with cutting-edge technology and unmatched performance are the Multi V i and Multi V Water 5 systems. These products stand out for their energy efficiency, reliability, and advanced cooling performance — qualities that align with modern needs for sustainable solutions.

The AI-driven Multi V i analyzes user behavior, automatically adjusting to the room’s temperature, occupancy, and humidity for a centralized, energy-efficient, and balanced indoor climate. Designed to enhance comfort and energy efficiency, it uses AI Energy Management and Optimized Space Control for powerful performance that adapts in real time. With a flexible 26HP single-unit capacity, it can scale up to 96HP by combining up to four units, making it highly customizable to meet the needs of any space.

The Multi V Water 5 is an efficient and compact water-cooling system, ideal for flexible installation. Featuring a high-efficiency inverter scroll compressor that operates from 20Hz to 150Hz, it ensures optimal performance with minimal vibration and noise. The system enhances energy efficiency by optimizing heat exchange, particularly in high-rise buildings. Variable Water Flow Control further reduces energy consumption by adjusting the water flow for partial loads. Even in extreme outdoor conditions, the Multi V Water 5 remains a reliable, high-performance solution.

This achievement marks a new chapter in strengthening partnerships and advancing innovation in the HVAC industry, with LG leading the way in energy-efficient solutions for a sustainable future. Life’s Good when innovation drives change, creating a lasting impact on the world. 

How will Generation Beta differ from the Millennials and Gen Zs?

Generation Beta or Gen Beta refers to the individuals that will be born around the year 2025 and onwards. At this point in time, Gen Beta is quite young and almost everything concerning them is conceptual. However, when compared to the Millennials just like me (those born between 1981 and 1996) and the Gen Zs who were born between the years 1997 and 2012, certain characteristics that set them apart emerge to the fore based on the trends, the technological advancements and well societal changes as a whole.

1. Technology & Digital Natives

Gen Beta: These kids will be surrounded by advanced technology from the day they are born. They will be exposed to AI, 5G and 6G networks, AR, VR, and maybe brain-computer interfacing. For them, growing up with these technologies would be the norm.

Gen Z: They are often depicted as emerging ones with smartphones and steady social media, so growing up during the ‘revival’ phase of technology seems not to be something they have been accustomed to since they were born.

Millennials: The appellative generation X is a combination of the alphabet and the number, and it bears the impression of a demographic group. This generation is assumed to fill the period between the years 66.

2. Communication & Social Interaction

Gen Beta: Communication for Gen Beta might revolve around highly personalized, voice-activated assistants, AR/VR spaces, or even holographic interactions. With AI deeply embedded in their lives, they may communicate through advanced virtual avatars, enabling more immersive experiences. 

Gen Z: Known for preferring visual communication (think TikTok, Snapchat, Instagram Stories) and short-form content, Gen Z tends to favor speed and creativity in how they connect. They're also very conscious of digital privacy and safety. 

Millennials: Millennials laid the foundation for many social media platforms and are the "transitional generation" from pre-internet to full digital immersion. They value social media engagement, but often with a focus on both personal expression and connection. 

3. Values & Social Awareness 

Gen Beta: Likely to inherit heightened social awareness, including a more nuanced understanding of sustainability, AI ethics, and mental health. Their worldview will be shaped by accelerating environmental challenges and global connectivity. 

Gen Z: Already highly concerned with social justice, environmental issues, and inclusivity, Gen Z has been vocal about topics like climate change, gender identity, and racial equality. They expect brands and institutions to align with these values. 

Millennials: Millennials were at the forefront of movements like "buying local" and pushing for workplace flexibility. They also began raising awareness of mental health but often balance these ideals with a desire for personal success. 

4. Work & Education

Gen Beta: Education may be highly personalized with AI-driven learning platforms, immersive virtual classrooms, and potentially, even more decentralized models, such as self-paced learning through virtual tutors or holograms. Gen Beta might also witness the rise of fully automated workplaces, where human roles are more specialized and creative. 

Gen Z: Highly pragmatic, Gen Z is entering the workforce in an environment marked by the gig economy, remote work, and a demand for purpose-driven jobs. They are digitally fluent and expect flexibility, diversity, and innovation in the workplace. 

Millennials: Millennials pioneered the rise of remote work and the gig economy. They value work-life balance, meaningful work, and flexibility, which were not mainstream ideals before their time. They also led the charge in advocating for mental health resources in the workplace. 

5. Global Connectivity & Culture

Gen Beta: Will likely see an even more interconnected world with a seamless flow of information, with borders becoming less significant, culturally and socially. Global challenges like climate change, artificial intelligence ethics, and pandemics will shape their worldview.

Gen Z: Gen Z is already part of a globalized world, with the internet allowing them to connect with peers across continents. They are more likely to have multicultural identities and be open to cross-cultural exchanges. 

Millennials: Millennials experienced the rise of global connectivity, from social media to global economic shifts. Many were the first to experience studying or working abroad in large numbers, helping make globalization more widespread. 

6. Consumer Behavior

Gen Beta: Will likely expect hyper-personalized experiences and products. Artificial intelligence and automation will offer highly tailored content and advertisements, and they might have more of a passive consumer experience, where AI anticipates their needs. 

Gen Z: Often described as "anti-consumerist" in some ways, they value authenticity, sustainability, and transparency in brands. They are less brand-loyal than Millennials and seek brands that align with their values.

Millennials: Millennials are still very active consumers, though they also prioritize experiences over material goods. They value convenience, brand loyalty, and are more likely to spend on tech and experiences rather than products. 

In short, each generation has distinct characteristics shaped by the technological, cultural, and social influences of their time. While Gen Beta will be more immersed in cutting-edge technology and an increasingly AI-driven world, both Millennials and Gen Z have already started shaping trends in terms of digital engagement, values, and work culture, making them pivotal in setting the stage for Gen Beta’s experiences.

Uratex Monoblock: Built for the Holidays, Made to Last a Lifetime

Filipino families are known for their festive spirit, often beginning their holiday celebrations even before December. This love for celebrating— even the smallest of occasions reflects the deep joy and togetherness that define the true Filipino culture. From delicious feasts to thoughtful gifts, and even transforming the smallest corners of their homes into festive spaces, these efforts are all about creating special memories with their loved ones.

As homes and outdoor spaces become the heart of gathering spots for family celebrations, having the right furniture is essential for keeping everyone comfortable and relaxed during this festive season. That’s where Uratex Monoblock comes in, offering durable, high-quality plastic furniture that’s built to last. Strong enough to handle any celebration, Uratex Monoblock helps Filipino families host worry-free gatherings year after year. Whether it’s a Christmas dinner, a New Year’s barbecue, or even a community gathering, these sturdy and stylish chairs and tables are designed for every occasion.

Certified with BPS and ISO Level 5, Uratex Monoblock guarantees strength and reliability, making it a smart choice for families who value furniture that is safe, durable, and built to last with style. Uratex Monoblock is built to last—engineered to support weight and withstand wear and tear, making it perfect for celebrations of any size. It offers great value for money, combining durability and affordability for years of use. Perfect for both indoor and outdoor spaces, Uratex Monoblock will complement any festive setup. With a variety of colors and designs, it will surely fit seamlessly into any theme or décor, helping Filipinos create the ideal holiday celebration.

“Filipinos cherish moments spent with family and friends, especially during the holidays. We want to be part of your celebrations by offering furniture that's not only practical but also reliable and aesthetically pleasing. With Uratex Monoblock, you can relax and enjoy every moment, knowing your gatherings are supported by the best.” said Mr. Dindo Medina, Business Unit Director of Uratex Monoblock.

This holiday season, #BawalAngMarupok! Don’t settle for anything less than the best and let Uratex Monoblock bring strength, comfort, and style to your celebrations, making every gathering a moment to remember. With Uratex Monoblock, Filipino families can truly ‘chair-ish’ every holiday moment in comfort and style.

Uratex Monoblock chairs and tables are available at leading furniture retailers, department stores, and online marketplaces nationwide. Make sure your home is celebration-ready by choosing Uratex Monoblock for your furniture needs.

For more information on Uratex and its products, visit https://uratex.com.ph/collections/monoblocs.