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Thursday, June 16, 2022

Conti's Dad Bakers: Sweet Heroes in the Kitchen and at Home

The dad bakers of homegrown food chain Conti's Bakeshop and Restaurant are a special kind of hero. They are tough and soft and sweet at the same time, both at work and at home. They are not just a part of the team that whips up the brand’s beloved cakes and pastries by the thousands daily at the Conti’s commissary.

Conti’s Bakeshop and Restaurant baker Renato Sanorjo and officer-in-charge in production Edmond Alcoran

They are fathers who work hard to provide their families with a better life while helping other families all over the country mark their special occasions, and even ordinary moments, with delightful celebrations.

Some of them have faced tough times in life but were able to succeed because of their love for family, determination, and courage.

“Kailangan ko talaga ng trabaho para ma suportahan ko ang pamilya ko, kaya ‘di na ako nag-atubili pa,” recalls Limwil Galdiano of his humble beginnings in the bakeshop founded 25 years ago and owned by the Conti sisters of Batangas. “Sabi ko sa sarili, sige, kakayanin ko ‘to.”

Conti’s Bakeshop and Restaurant multi-layered torte supervisor Limwil Galdiano

Limwil has been with Conti’s for almost a decade now. Back in 2013, he was already a father to a 6-year-old son. He had also been a cook for 10 years. What he did not have any experience yet at the time was baking.

“Go for a change,” he says in retrospect. “Hindi lang po sapat ‘yung nag eexcel ka sa isang bagay. Kelangan din po nating lumabas sa comfort zone natin at mag explore at sumubok ng ibang skills.”

Conti’s gave Limwil that perfect opportunity to widen his skills and broaden his horizon as a professional. Most importantly, it helped him make a better living for his family.

Taking on the challenge has paid off. Today, Limwil takes utmost satisfaction and pride in his work as a Conti’s baker because he knows that his talent and skills bring smiles to the faces of strangers.

“Kahit may pressure, kahit pagod, nakakagana pong magtrabaho pag nakikita mong nauubos lahat ng napoproduce namin at pinipilahan po ‘yung stores,” he beams. “Nakakaproud po.”

Like Limwil, fellow Conti’s dad baker Renato Sanorjo had been working in the kitchen of a fast-food chain prior to joining Conti’s. The big difference was he was very far from his family as the job was in Saudi Arabia.

“Madami talagang pagsubok na pwedeng harapin at bilang tatay,” Renato says. “Mas mahirap ‘yung kapag hindi mo kapiling ang anak at pamilya mo.”

Although financial support is important, the former OFW emphasizes the importance of being physically present to create a deeper connection with your children.

“Bilang isang haligi ng tahanan, dapat matatag ka, masipag ka, matiyaga ka para masuportahan o maibigay mo ang pangangailangan ng pamilya mo. Hindi lang materyal kundi pati ‘yung sa pisikal at emosyonal para maging maayos at maganda ang kinabukasan nila.”

These very same sentiments are shared by Edmond Alcoran, a longtime Conti’s employee who started out as assistant baker and now holds the position of Officer-in-Charge of Production. “Maraming challenges financially, emotionally, and physically,” he echoes. “So ang pinakamaganda ay kapag sa huli, nalagpasan niyo ang pagsubok sa buhay.”

One of the biggest challenges that Edmond had to surmount as a father came early this year when his third child was born prematurely. “Kakaibang pagsubok ang pinagdaanan ko,” he notes. “Pero dahil na rin sa karanasan ko sa pagiging ama ng unang dalawang anak ko, at ‘yung mga natutunan ko sa trabaho, nakaya namin ng asawa ko ang mga hamon.”

Edmond says patience and having a clear direction are very important both as a baker and as a father. “Hindi pwedeng magmadali ka. As a baker kasi, merong standard procedure. Kelangan may patience ka na sundin ‘yun. Kelangan i-manage natin lahat ‘yun para may direction. Ganun din sa pagiging tatay. Kelangan ang mahabang pasensya. Kelangan ang tibay ng loob.”

Meeting big challenges is never easy. Even tough men need all the help they can get. Fortunately for the dad bakers of Conti’s, the company’s family-oriented philosophy not only makes them grow, but it also makes them glow.

“Sa Conti’s, challenges are a means to constantly improve, to make ourselves better and make relationships tighter,” notes Angie Conti-Martinez, one of the three sisters who founded Conti’s 25 years ago. “We are happy to be part of the professional and personal journeys of our dad bakers and are proud of their achievements in the company and in their families.”

There is no perfect father, just as there is no one way to be a good father. Dads, just like cakes, come in all shapes, sizes, and parenting styles. But no matter what and who they are, dads are everyday superheroes who deserve to be celebrated on Father’s Day but every single day – with Conti’s cakes for a truly delightful celebration.

To know more about Conti’s Bakeshop & Restaurant, visit their website at or check out their Facebook and Instagram pages. Please note that other pages bearing Conti's name and images are fake. They do not in any way represent the brand.

Wednesday, June 15, 2022

Try out a fresh look with L'Oreal's hair color and skincare must-haves! Up to 50% off

Try out a fresh look with L'Oreal's hair color and skincare must-haves! Check out Shopee Beauty this June 15 to get discounts up to 50% off!

Here are some products that you shouldn't miss: 

1. LOreal Paris Excellence Ash Supreme Haircolor with Anti-Brass Purple Shampoo - it comes in 7 Pure Cool Ash shades that are meant to last longer and be ashier than ever. This is made with the FIRST-EVER PURPLE SHAMPOO AND MASK to boost color, lift Ash tones up to 3X, and defy brassiness. Perfect for all Filipina skin tones

By the way, the set has everything you need to color your hair. Each box includes the colorant, developer, professional PH purple shampoo, color-boost purple mask, and gloves. Not to mention, it is very easy to apply making DIY hair coloring at home such a breeze. 

2. LOreal Paris Glycolic Bright Instant Glowing Face SerumThe NEW Glycolic Bright Instant Glowing Face Serum with optimum concentration of 1% Glycolic Acid, helps to reduce dark spots by 57% and brighten for even glowing skin. Tested by dermatologist & proven on Asian skin tones.

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What are they saying about the product?

  • Made my skin glow/ brighten immediately after application. No breakouts.
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3. LOreal Paris Glycolic Bright Glowing Day Cream SPF 17 - The NEW Glycolic Bright Glowing Day Cream with brightening Glycolic Acid helps brighten and reduce dark spots for even glowing skin. 

Clinically proven to increase skin’s protective shield against harmful UV rays. Formulated with brightening Glycolic Acid, effectively corrects the appearance of dullness and reduces dark spots, for visibly even glowing skin. Tested and proven on Asian skin tones. Applicable for all skin types. 

What are they saying about the product?
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From skincare to makeup, Shopee Beauty has all your needs! Enjoy the most exclusive deals up to 90% off, new launches, exciting offers from your most-loved brands, and free shipping with a minimum spend of ₱499. 

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