Samsung Galaxy Z series returns, and there’s no escaping it

Samsung Electronics has released a new global film as part of the “Join the flip side” campaign, providing teasers for the next generation of Galaxy devices expected to launch later this month at Galaxy Unpacked 2023.

Building on the first ‘Join the flip side’ video released last September, the new campaign video continues the campaign theme, calling on people to lean into their fascination with innovation. In a fun and playful way, the videos showcase the unique ways foldables can be used and how they challenge everything consumers know about an ordinary smartphone.

The new campaign video highlights the perceived barriers people face when they consider stepping away from the status quo, despite seeing the compelling benefits on the other side. Through the campaign, Samsung invites consumers to defy the norm and to enjoy new and unique experiences on the flip side.

“The flip side itself is about more than just a device — it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new,” said Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”

Join the Flip Side at Galaxy Unpacked 2023

Come along on our journey to discover an all-new Galaxy as Samsung is showcasing its latest technologies designed to open possibilities and transform lives.

Join Samsung Electronics on July 26 as they host the very first Unpacked in Seoul, Korea, a place where traditional culture and futuristic visions intersect to inspire global trends and game-changing innovation. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 8:00 p.m. KST, 7:00 a.m. ET, 4:00 a.m. PT, and 12:00 p.m. BST.

In the meantime, check out the new ‘Join the flip side’ season 2 video uploaded on the Samsung Youtube channel and stay tuned to see how Samsung pushes the boundaries of innovation with the most carefully designed mobile experiences yet.

And as always, visit Samsung Newsroom for more upcoming teasers, trailers, and the latest updates!

The Truth Behind Misconceptions on Generic Medicine

When it comes to therapeutics, Filipinos have many misconceptions surrounding generic medicines. According to a survey, more than 70% of Filipino respondents prefer branded medicines while only 15% prefer generic drugs. This study also found that only 7% of the participants know the correct definition of “generic drug” and almost half or 48% believe that generic medicines are less effective than branded medicines.

A homegrown heritage brand and a pioneer in the generics industry, RHEA Generics’ goal has been to empower Filipinos to prioritize their health and wellness within their means. Furthermore, the company advocates the use of relatively affordable medicines that could help Filipinos prevent illnesses or boost their immunity as much as branded medicines could.

With this, here are some of the top misconceptions about generic medicines debunked by RHEA Generics:

THE MYTH: Generic medicines are not as effective as branded medicine

The TRUTH: Generic medicines are as effective as branded medicines because both use the same active ingredient. The Philippine Law on Generics also known as the Generics Acts of 1988 defines active ingredients as the chemical component of medicines that is responsible for the therapeutic effect of any pharmaceutical product thus, emphasizing that the composition of both generic and branded products are equally potent and efficient.

THE MYTH: Generic Medicines are not safe

The TRUTH: Through the Food and Drug Administration (FDA), all medicines, whether it is branded or generic, go through a series of inspections and approval processes, usually taking around 60 days up to six months, to assure that these drugs are safe and of the highest quality.

Likewise, the FDA regularly ensures that pharmaceutical products and establishments in the market comply with high-quality standards with good manufacturing practices. Through the post-marketing surveillance, FDA inspects drug establishments verifying that all products are FDA-registered and safe for consumption.

As a trusted Filipino medicine brand, RHEA Generics also goes through the same rigorous process to assure that all medicines distributed are safe and of world-class quality.

THE MYTH: Generic Medicines are sold at a low price because it is low-quality

The TRUTH: Generic medicines are cheaper since these drugs are distributed without patent protection making them much cheaper than branded medicines. Patent protection provides an exclusive right for the distribution of a certain product. This simply means that generic drugs are based on a developed branded medicine whose patent protection rights have expired thus, cutting a huge cost in developing and marketing new medicines.

In a report by the Department of Health, it was revealed that 99% of Filipinos refuse to buy their prescription medicines because of their expensive price with 71% allotting less than P1,000 for their monthly medical supplies.

With the goal to help Filipinos attain affordable healthcare, RHEA Generics provides world-class quality and safe health products. 

RHEA Generics has partnered with some of the world’s best pharmaceutical companies like Pfizer, Viatris, Sanofi, GSK, Otsuka, Merck, Fresenius Kabi, AstraZeneca, OEP, Lundbeck and Boehringer Ingelheim to assure world-class-quality medical products for every Filipino.

There are many other misconceptions about generic medicines that we still believe today but we definitely can’t risk our health because of it. When in doubt, we encourage you to seek medical professional health to ensure proper diagnosis and medication.

To know more and purchase RHEA Generics medicines, visit the nearest Mercury Drug store near you.