Century Tuna’s “Saving Our Seas” unites over 8,000 volunteers across the Philippines for cleaner seas

Century Tuna is bringing back its award-winning “Saving Our Seas” campaign for the 3rd year and it’s bigger than ever. As the Philippines’ No. 1 tuna brand, Century Tuna continues its mission to protect our oceans, expand marine conservation, and promote a plastic circular economy across the country.

This 2025, the movement is making its biggest wave yet by growing from 1 site to 6 cleanup locations nationwide: Manila, Batangas, Subic, Davao, Zamboanga, and General Santos City.

A Movement Powered by Communities

The Saving Our Seas campaign gained new momentum this year during the fan meet of brand ambassador Park Seo Joon, where fans from across the Philippines took part by donating plastic bottles to support the campaign. This inspiring support pushed Century Tuna to expand its cleanup efforts and involve more communities, organizations, and volunteers.

What started as a single coastal cleanup in Batangas in 2023 has now grown into a nationwide force. This year’s International Coastal Cleanup Day saw over 8,200 volunteers come together up from just 205 last year. Volunteers came from partner organizations such as local government units, diving groups, the Philippine Marine Corps, Century Tuna Superbods, CPFI employees, and many more passionate supporters.

Turning Plastic into Purpose

“We rely on the sea. Without healthy oceans, we have nothing,” said Carlo Endaya, Vice President and General Manager for the Branded Tuna Division of Century Pacific Food Inc. He emphasized that Saving Our Seas is not just about one-day cleanups, but about creating long-term solutions through the Aling Tindera program and the plastic circular economy, where collected plastic can be exchanged for income and livelihood opportunities.

This year, the campaign aims to increase its plastic collection by 33%, supported by new and stronger partnerships with groups like Friends of HOPE, LGUs, DENR, SBMA, and brand collaborators such as Shakey’s, Vita Coco, Beach Hut, and Peri-Peri.

Through these united efforts, 1,386 kilograms of plastic waste were collected this year, significantly more than the 357 kilograms collected last year.

More Than a Cleanup. It’s a Movement

In just three years, the Saving Our Seas campaign has:

✅ Collected over 100 metric tons of waste

✅ Expanded from 1 to 6 sites nationwide

✅ Inspired and mobilized thousands of volunteers

“This movement is about community, livelihood, and working together for a cleaner and brighter future,” said Ray Guinoo, Assistant Vice President and Marketing Director for Local Tuna Operations.

Launched in 2023, the Saving Our Seas campaign continues to highlight the urgent issue of plastic pollution through coastal and reef cleanups and environmental education in school, encouraging more Filipinos to protect marine life and take part in preserving our oceans.

Learn how you can join the movement:

🌊 Website: https://savingourseas.centurytuna.ph

📘 Facebook: https://www.facebook.com/centurytuna

📸 Instagram: @centurytunasuperbods