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Tuesday, July 18, 2017

Lookna – Helping Legit Business Reach Their Potential Customers

In a perfect world, you would have an unlimited budget to market your business in order to find new customers and increase sales. You could buy lots of online and offline advertising, run promotions to build traffic in store and online, and launch a proactive public relations campaign to increase your product or brand's visibility and awareness. But this isn't a perfect world. Realistically, most small businesses and even many mid-sized firms have more great ideas on how to peddle their wares than available resources. 

So where do you start if you are looking for more customers? Learning to generate new sales leads is an essential skill for an entrepreneur.

In Lookna, we'd like to make things easier and fair. Forget the old ways of research and composing of ads in limited characters. We provide a simple and straightforward listing that shows important information about your business such as your business name, address, operating hours & more. We also aim to provide unbiased advertising opportunity by providing fair and equal opportunity to all business owners.

How to Find New Customers and Increase Sales? The answer is, Understand Your Target Audience. Before you can find new customers and increase sales, you need to understand who your customer is, what value proposition you offer to customers, and what your competition is currently offering in the market and where there are gaps for a new entrant. In other words, you need to do some market research – whether that means hiring an outside firm to do the legwork or trying to do it yourself. There's an underlying disconnect between your motivation to increase sales and your customer's motivation to solve their problems. Certain products and services may appeal to one audience but not to another, so understanding the strengths, weaknesses, opportunities, and threats in your target market is critical. You can get to know your customers and segment the market any number of ways including by:

Demographics-- statistical data on a population including income levels, age, etc.

Psychographics -- the attitudes and tastes of a certain demographic.

Ethnographics -- examination of particular cultures.

Buying habits -- how what and where customers purchase products and services.

Internet marketing is alive and well, and growing by leaps and bounds.  The environment of the Internet and the virtual business world offer more potential for connecting your business with potential consumers than any other medium, past or present.

Unfortunately, as business owners, we know that every one of our competitors understands this same concept. They are also working just as hard as we are to figure out how to best maximize their online marketing strategy.  After all, the name of the game is to place our product or company squarely in front of potential online customers.

Lookna ensures that all services and listings that you will see are accurate and from a legit business owner, that is why we provide verification process before a listing will be shown to searchers. Because of that, you can be sure that advertisers who subscribe to Lookna are real service providers and not just middlemen who act as the link between the service providers and customers.

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