The latest craze involving Eat Bulaga's Kalyeserye entitled "Aldub" is a superb hit. It involved an onscreen love affair between Alden Richards and Maine Mendoza or known as Yaya Dub who never met personally. It gives us "kilig" moments and super funny antics from Wally as Lola Nidora, Paolo as Tinidora and Jose as Frankie.
It is no surprise that people whether #TeamBahay or #TeamOffice has changed the way how they spend their lunch break. The TV ratings in terms of audience share has gone really high exceeding historical records. However, there are other signs that they are really taking the nation by storm.
1. Prof. Randy David's review about #Aldub.
Prof. Randy David is a known journalist and sociologist has talked about #Aldub. With his regular column in the Philippine Daily Inquirer, Prof. Randy David talked about Dubsmash, its uses and Yaya Dub. I have always believed that if Prof. David talks about it then there must be a sociological importance. You may read the full text here.
Everyday, the #Aldub phenomenon never fails to become the top trending post in twitter for the Philippines and today, it ranks second worldwide. (as of writing) With millions of tweets, it is enough proof to say people are really talking about it online.
3. The Church approves it.
The Catholic Bishop Conference of the Philippines lauds and 100% approves the #AlDub kalyeserye for upholding marriage moral standards. They have shown their approval via sending a number of posts in twitter.
4. Lastly, Cebu Pacific creates a seat sale entitled "AlduBest Seat Sale"
This actually made me smile knowing that private corporations are also taken by the #AlDub phenomenon. This promotion will start midnight of August 29. All Domestic Destinations are available for as low as Php 500 ALL IN. and all international destinations for as low as Php 888 ALL IN.
How about you? Are you also part of the #Aldub phenomenon? Share your thoughts.